target their market to this demographic.
Females have a tendency to like gathering and socializing. Not only is the facility of support this tendency important but also to keep in mind that the “word of mouth” is a critical factor between these groups which can affect the purchase decision.
As analyzed previously in the environmental scanning, women between 20 and 30 prefe
strategy.
It`s one of generic pricing strategies.
it uses high intial prices first entering, then reduce the price later to attract new buyers.
as priority, product`s quality and image must support its higher price and enough, and competitor should not be able to enter the market easily and undercut the high price.
for example, Johnson & Johnson used it before arrival of rival company(P&G)
support of its mother company Toyota. Although it is a owners car, Lexus positions itself for customers who are intelligent, open minded, progressive and energetic. Thus, other than the fact that its an owners car, positioning is similar with the BMW and Audi.
3.3. Customers
Because Audi and BMW are targeting the premium automobile market segment, their target customers are generally of hig
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
설화수
35세 이상의 여성을 target으로 한 한국 정통의 한방 화장품 브랜드
Promise-피부노화방지
한국 적인 아름다움을 간직하여 전통을 중시 + 과학기술과의 결합
고급 명품브랜드로 꾸준히 나아가고자 하는 marketing strategy.
Product Support Service : 카운슬러의 서비스를 함께 받을 수 있는 백화점,
crisis in 1999. Brazil, Argentina, and Colombia are countries that underwent economic crisis most
frequently
from
1980.
In
1992,
Brazil’s
inflation
rate
reached
1.175%.
Moreover
Brazil
was
supported by IMF bailout in 1998.
The range of fluctuation of the foreign exchange rate in Brazil real shows dramatic movement.
LG Business report targeting B
4-3. Skill
1) Trend leader
(1) 'Market-O' confectionery creating natural and premium life style
(2) 'Dr. You project' leading the wellbeing trend
'Dr. You Golden Kids' – Orion carved out the infant market domestically
'Dr. You' specifically targets 20s women who pursue low calorie and abundant nutrition
2) Method of increasing revenue
(1) Direct management store: If 3rd
Support Community Trade) - 하나되는 세상을 위한 첫 걸음
커뮤니티 트레이드는 공정한 가격 정책을 통해 지역 생산자들에게 경제력을 부여하고, 수익금의 일부를 커뮤니티에 환원하도록 하는 구조이다. 커뮤니티 트레이드를 통한 수익금은 지역 생산자 커뮤니티의 기본 생활에 필요한 의식주 공급은 물론
target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis: Internal and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but a