• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
2) Geography & Climate
ㆍGeography
Abu Dhabi is geographically located on the north-eastern part of the Persian Gulf in the Arabian Peninsula. The island city is located just 250 meters from the mainland which consists of many other suburbs linked to the emirate, Abu Dhabi. A special feature of the city includes the Abu Dhabi Corniche which offers the chance to walk, cycle or jog along the
80後세대를 주목하라
- 16개 대도시 기준 4천만 명
- 일반대학생의 한 학기 소비지출은 평균 5,723 위안(약 70만원),
대도시의 경우 한 달에 2천 위안(약 24만원)이상
- 직장새내기 소비: 2005년 기준으로 전국 평균 매월 1,180위안
(중국도시지역 일반인의 평균지출 881위안)
-
of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American market. In North America, dwelling sites are geographically dispersed except for a few metropolitans such as New York. In addition, not many cities are providing subways in North America since it cost too much considering the number of passengers and profit they wi
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
Starting in the UK in 2001
Have extended stores into China, Hong Kong, South Korea, USA and France
The first opened doors in june 1984
Controlling the entire process from product planning, production, distribution and marketing
Superb growth by high quality casual wear at remarkably low prices
1.Earning recognition as new global brand from Japan
2.Developing truly g
& cheap buckets Set
By introducing the wellbeing menu, a brand strategy to modify the meantime,
Excessive discount policy has lead to deteriorating profitability of the industry.
In addition to the industry caused excessive competition
Burgerking conducted a experiment to participants who never tasted a hamburger before.
Most of the Participants
Favored the whopper burger!
Brand-owned
⦁Outtakes is a multi-faceted solution to convenience retailing needs. Whether you need a comprehensive Food-to-Go program, an exciting upscale convenience store or a scaled down dining center, Outtakes provides a variety of unique solutions for every convenience retailing opportunity.
⦁Market Central brings excitement back to the vending area. Great food, exciting cont