3. Set out in European market
At 1996, technical barriers are high, so until Humax Set Top box came out in the world , there are only two or three companies who have their own self develop technology. Humax that is a first Set Top box developer in Asia and third in the world exported 27,000 million to Italy and South Africa Republic in only three month after product development. At that time t
서울 관광마케팅 -박진혁 팀장
팔고자 하는 물건은 세계 10대 컨벤션도시이며, 다양한 Venue와 숙박, 비즈니스와 관광이 뛰어나고,
24시간 잠들지 않는 쇼핑과 엔터테인먼트, 접근성을 가지고 있어 꽤 좋은 아시아의 허브도시입니다.
물건을 자신있게 팔기위해 서울관광마케팅이 하는 일들은 지
Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD,
Brand Storytelling
-Han river story
-Haechi story
Land Mark
-Han river
-Gwanghwamun plaza
MICE
Government + Company + Citizen Cooperation
Development New Product
-Dynamic
-Classic + HighTechnology
무선 인터넷 이용 증가
타인과의 커뮤니케이션 증가
정보공유 활동 증가
스마트 폰 이용이 학업, 업무
생산성을 높이는 데 효과적이라고
인식하는 것으로 나타남
스마트폰이 본격 보급되기 이전과 이후를 기점으로
SNS 사용률이 240% 늘어났다는 통계가 있다.
사람은 근본적으로 외롭고
Marriage matching business can be leveraged by strong partnership with other companies in many areas
China Mobile 70% , China Unicom 20% China Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by coop
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
3. 브랜드 파워 (Brandpower)
많은 사람들이 스키리조트 하면 대부분 ‘무주’를 먼저 떠올린다. 무주리조트가 그만큼 유명하고 신뢰를 얻었으며, 그만큼 많은 사람들이 이용하고 있다는 증거이다. 이러한 브랜드 파워를 지녔기 때문에 큰 노력을 기울이지 않아도 관광객이 먼저 무주리조트를 찾게 된다.