History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Executive Summary
Cartel, a syndicate or trust of firms which is created to generate unfair profits, harms the consumers by increasing prices and decreasing outputs which eventually lead to inefficiency of the whole market. Leniency program is one which makes cartel broken by using ‘whistle blowers’. We choose the one example of Leniency program case “Imposing penalty to LPG firms in Kor
in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence that has earned there spect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Huts business through m
consumers feel like they get something more than what they pay, the difference between what they feel and how much they pay is premium. It is consumers's surplus that they feel from their purchase.
(2) PREMIUM in the automobile market
The trend of premium is applied to the market of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The autom
What Is A Tropical Rainforest?
DEFINITION:
A tropical rainforest is a place roughly within 28 degrees north or south of the equator.
In general, a rainforest is a forested area that receives over 60 inches of rain per year.
(*Specific types of rainforest are labeled in terms of their elevation and average temperature.)
CLIMATE
A Minimal difference between seasonal temperature.
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
comparing with the competitor
-Limited market; narrow consumer
market
Opportunities
-Drinking consumption level
increase caused by women’s
economic activity
-The increasing interest in
health
-Change of drinking party culture
Treats
-Competitors releasing similar
types of low alcohol
-Price increase unavoidable caused
by inflation
In the first two-three months, the company made profit above the break-even point but after that it begun losing profit as sales of product dropped. The product defeated in competing against other new products. In addition, this resulted in a damaged brand image after criticism of product quality
II. Analysis of Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases
Mission statement
1. Distinctive taste and quality are considered the first value.
2. Satisfy tastes of various customers as multi-brand.
3. Serve the special Korean value in Global food markets.
Well-Being
1. Uses environmentally friendly materials.
2. Don’t use dye.
3. Don’t use preservatives.
4. Don’t put additives.
Consumers expect to be good through Fresh ingredients.
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi