Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
Breakthrough of Smart phone(1/5)
1. Background of its development
- Smart Phone
With operating system like Pc => Various Applications
- Infrastructure
Network, Price, Hardware, Contents
- Economy of speed
Acquiring Information, Implementing Work,
SNS(Social Network Service)
2. Characteristics of I-phone
SPEED
The function of
copy and paste
Video
Internet
Why Korea failed i
media enviorment, internet has begun to foster an interactive relationship between news producers and audiences. for example, CBS operates a 24-hour online news and offers a blog, called 'Public Eye', enabling visiotor to post public comments. and most news sites established blogging section. By these interactive relationship, news sites and portal pages can delivery individualy tailored news.
Screen
By E-ink Corporation
Electronic Paper Display (EPD)
Network Tech
3G Network supplied by Sprint & AT&T
Ebooks
In AZW format
Copyright clearances are not universal
Mainly internet based
Amazon.com homepage ads
Other Amazon.com pages
Amazon.com email campaigns
Search engines referrals
Market Leader
Amazon Kindle
Market Challenger
Sony Reader
Nook (Barnes&Noble)
Mark
Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an
The movie became a great issue and spread in great speed and range through the internet
As a result of AMOLED marketing,
17,000,000
views on the web
in 4 weeks
520,000
visitors to its mini homepage
in 4 weeks
Even with very high price, AMOLED successfully exploited the market
sold for over
600,000 won, very expensive
But!
200,000 phones
were sold in a month
Internet and multimedia enabled smartphone designed and marketed by Apple Inc. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity) — using the phone's multi-touch screen to render a virtual keyboard in lieu of a physical key
newspaper advertisements by using
global celebrity, 비
④Digital Signage
No Boring to wait but exciting to enjoy!
Full of interest ;like digital camera that can take a picture directly printed, and send it to your e-mail also.
Satisfy women’s needs ;
Remember? They open their purse when
their five senses are satisfied.
And they will talk about their experience
along with
Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managing their looks actively
- They are influenced by metrosexual or Mr.Beauty syndromes.
2 26-33 New employees - Period of being employed
- As beginner