Launched by ‘Jinro’ at 2008.09
Low degree Soju -18.5%
Include deep ocean water
But, poor sale → failure
Price
- Relatively low price
(Cheaper \1,000)
Product
- Low degree Soju
- Comfortable
(no hangover)
Promotion
- Event
(1+1event, free gift)
-TV, newspaper, theater, bus AD
Place
- Distribution network by Jinro
I focus on degree & price best !
selection was limited, and thus customers were not given a variety of choices. However, an increased usage of internet, more frequent overseas travels, and the development in the distribution system have made customers demand more various products. The beer companies have been trying to satisfy the diversified demands of the customers, and the market has become more customer-oriented now.
internet includes the kind of the viral marketing In the case of the good price chicken hypermarkets promoted these items with having very small quantity. They deceived consumers with attractive baits. There were so many negative opinions in this sales method. But the price was relatively high burden of the chicken food delivered to ordinary people. The affordable prices has given customer could
Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
공영방송 BBC에 대한 비판
Criticism of the BBC refers to either disagreement with the BBC or eval
- Room Amenities
Each of Westin Chosun Busan hotel 290 rooms and suites is impeccably appointed, more like a Busan City pied-à-terre than a something hotel suites. While amenities differ according to room style, certain features can be found in every room and suite:
Business Center
The center provides a broad spectrum of services. High speed Internet access, copy
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
According to the 26th report of Chinese internet development written by China Internet Network Information Center, video related services accounts for 63.2 percent of the most frequently used services on the internet, ranking 6th place. However, illegal downloading of music or video files are very common in China. China has the biggest number of illegal down loaders of music files, according to
newspapers, magazines, TV, radio and other sources of media and its goal was to correct wrongful knowledge people had about AIDS. It went as far to even send a AIDS related pamphlet to every household. In case of the posters the Swiss health authorities released, strong images to hold people's attention was posted up to deliver the messages. In addition, websites to watch AIDS campaigns or commer
Newspaper AD is about 600,000 won , using at the Blog 150,000 won and using at the frame is about 350,000won.
For example, cancellation fees of 600,000 photos are 300,000 won, but after discounting, cancellation fees are 10 million won. But, cancellation fees of 150,000 photos are 75,000 won. In this case, discounting is impossible.
And RM images must be used at the one place depending on the l