class
ㆍ높은 사회적 지위를 갖고 있는 가계
ㆍ교육은 적절한 양육의 한 문제
중ㆍ상층
upper-middle class
ㆍ더 낮은 계층에서 상승
ㆍ가계의 전통을 덜 소유
중ㆍ하층
lower-middle class
ㆍ화이트칼라(white-collar)노동자 많음
ㆍ교육은 직업을 얻기 위한 필수요소
노동ㆍ상층
upper-working class
ㆍ숙련된 블루칼라 노
class), 남 중(male middle class), 남 하(male low class), 여 상(female upper class), 여 중(female middle class) 그리고 여 하(female low class)의 여섯 카테고리로 세분화된다.
<표> 성과 사회경제적 지위에 대한 카테고리
둘째, 각 계층으로부터 단순무작위표본을 추출한다. 이 경우 각 계층으로부터 추출되는 표본의 수는 모
Political environment
Lobbying for deregulation
Demographics environment
Rising middle classes
with increasing leisure time and income
Cultural environment
Increasing urbanisation trend
Political environment
Lobbying for deregulation
Demographics environment
Rising middle classes
with increasing leisure time and income
Cultural environment
Increasing urbanisation trend
2-1. What segment(s) is Saturn now targeting?
(before)
→ 20-40s of the middle class
Saturn captured that customer prefer small-car costs low amount of fuel consumed because of inflation, raising of fuel cost and youth, women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose tha
2. Reasons & Solutions
1) The origin of the vicious cycle
Since 1997 the IMF put in place a series of related policies, which leaded to a sharp decrease of Korean middle class, however, the income of the high- income groups who held most of financial property increased. Under the circumstance, the social polarization has become increasingly serious. It was also demonstrated by Gini coefficie
사회계층의 소개2
특징
신분이 있고 서열화 되어있다.
개인의 규범, 태도, 행동의 준거 체계기능을 한다.
계층간의 사회적 교류를 제한한다.
동태적이며 다차원적이다.
미국의 사회계층
평판자 접근법에 의해 분류될 수 있음
상류층(The upper class)
중류층(The middle class)
하류층(The lower class)
Middle-age workers
Cosmopolitan is a group of people living in northern Italian cosmopolitan cities(milan, torino). Age of this group is from 20s to 30s, a progressive generation experiencing massive inflows of immigrants. Income level and occupation of this group is middle class affordable to pay for various international foods including coffee with a knowledge of other cultures and foreign l
salaried professionals
education : High school graduates
Psychographic
Lifestyle - Mostly hard workers & impulsive experiencers
Social class - Middle class & High class
personality - Impulsive, spendthrift.
Behavioral
Usage - Medium & everyday
Consumer knowledge - Not very much knowledge.
Loyalty status - Companies and product Loyalty
Response to a product - Faithful
investors obtain through the investment in the foreign country to the home country
A term used by post-colonial critics
of developed countries' involvement
in the developing world
In the modern world,
political control by
an outside power of a country
They overestimate purchasing power of the middle class in India.
Real Purchasing power of the middle class in India is very low.
Main events
Figure skating gala show
Tennis match
Marketing concept
Royal & Luxury
Main target public
High class sports
Strong purchasing power
Middle class ↑
Make people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.