소개글
[광고기획론] 현대카드의 `Snow board city jump` 캠페인 마케팅 사례(영문)에 대한 자료입니다.
목차
1.Introduction of Our PR case study
2.Definition for main agents
3.Target public analysis
4.SWOT analysis
5.Objectives
6.Programming or execution
7.Evaluation
8.Q&A
본문내용
Main events
Figure skating gala show
Tennis match
Marketing concept
Royal & Luxury
Main target public
High class sports
Strong purchasing power
Middle class ↑
Make people interest to the Hyundai card for this event (just common people) – visit the Hyundai card homepage or search the internet about this event etc.