factor contributing to separate organizational cultures and hampered the situation. Additional business unit silos had emerged and created a fractured set of company cultures, practices, and processes. So Stonecipher and his top executives assured that several executive successors needed to be taken out of their siloed jobs and placed in full-time, enterprise-level, project-based situations. By m
MDC and The Boeing merged (1997)
Bigger perspective
of the company and opportunities
Horizontal movement of Executives
among the business units and geographic regions
more inwardly deeper and meaningful
Experience
65% changed job function/discipline
44% changed geographic locations
44% changed business units
50% been promoted
EDPer Networking :“Could be the best part
The movie became a great issue and spread in great speed and range through the internet
As a result of AMOLED marketing,
17,000,000
views on the web
in 4 weeks
520,000
visitors to its mini homepage
in 4 weeks
Even with very high price, AMOLED successfully exploited the market
sold for over
600,000 won, very expensive
But!
200,000 phones
were sold in a month
Consequences
Great deal in determining people's responses to the comparative evaluations
Feelings of inequity
Loss of group cohesion
Theft
Low quality
Withdrawal effort, leave
Increase turnover rate
Terrorist attacks in 2001:
Air traffic in US dropped of 45%
Passengers’ traffic dropped of 7.2% in 2001 and 4.7% in 2002
Iraq War in 2003:
air traffic dropped again in march 2003
Satisfaction Index : 국가고객만족도지수) 1위, 시장점유율 1위 등 CGV의 명성을 입증시켜 주는 여러 가지 자료들을 확인해 볼 수 있었다.
③ 전국의 CGV는 지하철역이나 백화점과 연결되어 있어 교통이 편리한 곳에 입지하였다.
④ CGV는 다른 극장과의 차별화와 고정 고객의 확보를 위해, 위에서 언
About Southwest airlines
It is an American low-cost airlines.
Southwest is the largest airlines in the world by number of passengers carried per year(2007)
Southwest ,the 6th largest U.S airlines by revenue
As of May 3,2009, it operates approximately 3,500 daily
Company outline.. Before
Originally started to serve in Texas as Air Southwest on March 15 , 1967 by Rolling King and Herb K
About the Case 4 : Enterprise Rent-A-Car
Have you ever heard about 'rent a car' service? In many companies, this service has been gave. And, this case is about rent car company's success. First, there is the story of the man named Kevin.
Kevin had had his own car but he faced car accident. His car was towed to repair shop. At that time, his assurance agency recommended Enterprise Rent A Car
Factor
In those days, when Galleria decided to adopt CRM system, there were some environmental factors in and outside the department store.
① Social environment ② Market environment ③ Customer management
▪ Consumption polarization due to an economic depression
▪ Growing competition due to advent of various business conditions
▪ Increasing customer needs
▪ Appea
2.1.3 Marketing Trends
The market trend says that customers prefer to have more technical products that will make their life more comfortable. The Smartphone patron today is more requiring new design that will make a product different from others.
Compatibility: The compatibility of product is now preferred because customer can do their work with the different types of windows versions.
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha