Current Situation – Market
IPTV
인터넷을 통해 소비자에게 디지털 텔레비전 서비스를 제공하는 시스템
사용자들이 원하는 시간에 콘탠츠를 골라서 볼 수 있음. 시청과 동시에 웹 서핑, 인터넷 전화를 통한 통신이 가능.
국내시장환경
정책 :IPTV 도입법안 표류
기술 : 중국, 일본과 협력하여
with its original product, cars. By using brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach chan
Subject of the Research
Conduct research on international students’ satisfaction with international exchange program of Kyonggi University
Object of the Research
111 International students who are studying at Kyonggi and Ajou University institute for international education
Beginning of the Research
We would like to study about the quality of Kyounggi University institute for
전체적인 성과로 직결되기 때문에 조직은 개인의 직무에 대한 만족도를 향상시키는 방안을 모색해야 한다. 업무 만족도는 아래 다섯 가지의 척도에 따라서 측정될 수 있다.
① Pay
② Supervision & interpersonal relationship with co-workers
③ Policy of the organization
④ Opportunity for personal growth
⑤ Working condition
Current IMC (problems)
Marketing Objectives (uncertain, ambiguous)
Short-term Events(not consider long-term relationship)
Not agressive Promotion
Low Reach / Low Frequency
Low Brand Awareness(less than ‘CONVERSE’)
No distinct brand image
VANS’ IMC Objective:
Let VANS be in your routine life
Slogan: “반스에 반하다”
① Ride with VANS
② Color Ma
life and advertising
SNS..
People + People
Sharing Information
Managing the Relationship
Expressing Themselves
Advertising
Marketing Method
Core Business Market
Blue chip in Online Networking
Easy to Communicate b/w people
The way to make FACEBOOK be Strong in Korea!
Strategically alliance with KT
It could be a powerful Online Broadband In Korea
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
1. study of slowing down or reversing the processes of aging
2. part of science
-Study tissue rejuvenation with stem cells
-molecular repair and organ replacement
▶ enable humans to have indefinite life spans with healthy youthful condition
Permanent disease
Infertility
Prevent possibilities of illness
Eternal life
Stance of technology consumer
Posotive to life exte
PROBLEMS OF CLIENT
1. Lack of confidence,
feeling lethargy
; Meaninglessness, Existential guilt
2.Being afraid of meeting
people
; Existential isolation, Deprivation oriented relationship, Hyper reflection
Set counseling goal
realize his existential state and the need of isolation.
overcome his past sufferings / admit himself being free and responsible for his life
satisfaction, and makes better communication with all company stake holders. The following article shows that how parody marketing is promise and useful.
Why Use Parody Marketing in Business?
If you Google “parody marketing,” you‟ll find over 4 million entries.
Searching YouTube produces 921,000 hits, and “YouTube Marketing Humor,” nearly half a million. Video parody marketing