Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability
120 Dasan call center
Opened in Seoul, in 2007 by Seoul city hall.
Centralized center used for the purpose of dealing with
a large volume of civil complaints.
Settle a civil complaints through telephone, text message and
home page.
1. 120 Dasan call center Free service for inquiries
Call center is operating at deficit.
Call center does not know chan
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
effect of occupation as the first mover in traditional tofu markets which were centered around small businesses by releasing first wrapped tofu which is made up of organic bean. They opened up the new wrapped tofu market and got about 85% market share. However, After the appear of CJ 제일제당's ‘행복한 콩’, Pulmuone's market share was dropped by 53%. CJ still embarks on aggressive mar
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Defining Public Relations
-PR is a management tool for leaders in business, government
and other institutions to establish beneficial relationships with other institutions and groups.
↓
A management tool to establish beneficial relationships
4 steps to accomplish its goals
① Identify existing relationships
② Evaluate the relationships
③ Design policies to im
Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes
Do you like
Korean Old pop music?
Are you interested in
Artist’s background story And their dramatic life?
Recently, Korean old pop music receive attention from many people
Why?
Everyone think of the good old days.Especially our mother and father are lost in old memories
With Their favorite music !
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.