attractive phone!
From a research implemented by CM Research center
(1,200 people from 10 to 51 year old, got 9.59%)
The first ‘BEM-like’ marketing started with “Anymotion”
Anymotion?
Celebrity marketing : Lee hyolee
A music drama
Targeting for teenagers
20% up in brand favorability
It was First in KOREA,
But Not a completed one!
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put
Korean Ramyun Industry
1963 Introduced in Korea by SAMYANG
1965 ‘Lotte Ramyun’ of Lotte Industrial Company (Now Nong Shim)
1969 SAMYANG Exported Ramyung to Vietnam
1983 ‘Paldo Ramyun’ by Korea Yakult Co. Ltd.
1986 Binggrae Joined the Ramyun Industry
1989 Beef Tallow Crisis
2004 Ramyun Makes Up 75% of the Whole Domestic Noodle Market
(*Market Size = $1.7080 Billion)
SAMYAN
BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
Ⅰ. EMI Korea 의 전반적 이해
1) EMI 본사( 사업영역 )와 EMI Korea
EMI는 70개가 넘는 자회사와 레이블을 가지고 있는 세계에서 세 번째로 큰 음반회사이다. EMI는 1898년 영국 런던에서 설립된 '전자 및 음악산업'(Electric and Musical Industries) 회사로서 전통의 역사와 함께 세계 최대의 음반사로 오늘에 이르고
In the wake of the devastating 1950 Korean War, Korea was one of the poorest countries in the world. The war destroyed two-thirds of Korea’ national production capacity and sent unemployment rates soaring .
Foreign assistance in the 1960s functioned as a major source of capital and investment and as a means to improve management skills and industrial technology.
Throug
Korea. In this situation, customers have the criteria for measuring the quality of product by looking the brand image. In other words, people tend to have more trust to big and well branded company. Second, people want no hangover. Before launching Bekseju, people just considered Yakju is just cheap and has low quality. Indeed it brought much hangover. So it is important to change customers’ th
Korea: hit hard by the economic downturn & majority of consumers cut down on the number of times they dine out.
Analysts expect a gradual improvement in the industry in 2010 especially with the U.S. economy slowly reviving.
International Company
Since 1955 has been serving one of the world’s most favored food
McDonald's has increased shareholder dividends for 25 consecutive years
hi
A. What are the principal activities of your company?
The Group's principal activity is providing air transportation service as the Republic of Korea's national flag carrier. Other activities include providing aircraft maintenance and engineering services, and the sale of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportati
Korean alcohol is attempting something of a comeback among the health-conscious. During the Japanese period of occupation (1910-45) alcohol production was industrialized and beer and whisky introduced among the middle classes while the poor kept to the soju.
Soju is still widely available but the drinks of choice nowadays among many Koreans are beer (60% of Korea’s alcoholic drinks market) and