cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
Help patrons experience
the premium life style they dream of.
3. Lodging industry in Korea
(2) Others – Ok San Jang
1) Ok San-Jang is
Located nearby “Auraji” in
“Jung-Sun, Gangwon-do.”
Introduced in
“My exploration for
cultural heritage”
Also called
“a small rock and story”
-Visitors can stay in
Korean traditional house
Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B747-400)
1997 - 2nd ranked as International Goods and transport rate
1998 - Mercury awards for in-flight F&B
2000 - Introduction of Global Allian
1. 싱가포르에 대하여
-말레이 반도의 남쪽 끝에 있는 공화국. 싱가포르 섬, 크리스마스 섬, 코코스 군도(Cocos群島) 따위로 이루어져 있다. 국민의 대부분은 화교(華僑)이다. 공용어는 말레이 어, 중국어, 타밀 어, 영어이다. 수도는 싱가포르, 면적은 641㎢.
-싱가포르 섬의 남동부에 있는 항구 도시. 세
for in Premium Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in the luxury goods market, the biggest competition factor is the brand image. This can be eas
Korean TV drama had been exported to China, Korea had exported Korean popular songs to China and Korean public culture had started becoming popular in China. The term of Korean wave(Hallyu) was made by Chinese media in February, 2002 to express the fever of excitement about Korean culture in China. And then the popularity of Korean public culture extended into Taiwan, Thailand, Indonesia, Vietnam
“Sold Out!!”
2003년 3월 미국 최대의 홈쇼핑인 QVC의 TSV(Today’s Special Value)에서 락앤락 6만 세트가 매진되던 그 감격스러운 순간, ㈜ 하나코비의 해외영업부 장태영 부장의 머리 속에는 납기일을 맞추기 위해 동분서주했던 3주간의 힘들었던 순간과 좌절이 다시 한번 스치고 지나갔다. 6만 세트 독점 계약
of domestic fast-food market.
Too confident of success?
CEO’s Strong Will
1. The recession of Korean market
-Offense is the best defense
Go abroad.
2. Mission: The most delicious chicken
in the world.
Why Chinese Market?
Growing Chinese fast-food market
constant growth rate (20% annually), 200bill yuan(2000), 40% of Restaurant Business
for the intricate dance between product knowledge and customer
...<중략>
3. 그간 본인이 가장 열정적 혹은 도전적으로 임했던 일이 있다면 무엇이며, 그 경험을 통해 어떤 것을 배웠는지 적어주세요.(We’d like to know your experience when you have been most passionate or challenged yourself the most in the past, and what you have learned from that
Ⅰ. INTRODUCTION
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system in the world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi