2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
Mold lipase
from Mucor , Aspergillus, Rhizopus delemar, Rhizopus japonicus
Virus lipase
from Chromobacterium viscosum, Psuedomonas
fluorescence.
strong on heat.
Yeast lipase
from Candida rugosa
sensitive - temperature change
Ester transfer reaction
To produce specially the functional properties of fat and oil, Enzymatic engineering techniques are introduce
glucose, fibrous tissue and lignin.
Bio diesel product
mix 20% with bio diesel → decrease a pollutant discharge compared with whale oil
annual output 110000 ton/year , approximately
developing technique that use waste edible oil collected in korea
prospecting cut down a import cost of vegetability oil moer than one hundreds billion
Product positioning
What the company stands for/ or does not
e.g.: European, Japanese car brands..
Brand essence
consumer benefit
German-engineering at a affordable price
Entirely different driving experience
Cookie-cutter style over-sized
Over priced car
▶ Knitting by hands
Completely hand made
Generally high quality articles be regard expensive
▶ Handwoven Fabric
Make by handloom but person manage process]
▶ SPAO
Lambs Wool
Soft, Elastic
Plain Fabrics
high Durability
Wrinkle Resistant
Some wool’s chemicals
cause allergy
Hem - middle twisted
▶ 자연주의
Acrylic is make by
1. 경영혁신이란?
경영혁신의 개념에 대해서 Kimberly & Evanisko(1981)는 기술혁신과 대비되는 개념으로서 “현재의 경영 상태에 중요한 변화를 일으키며, 의사결정과정에 유용한 정보의 내용, 위치, 양 및 질에 영향을 미치는 프로그램, 제품 또는 기법”을 가리키는 것으로 정의한 바 있다(유경일, 2007). 그
Establishment of SEZ : encourage export, but small scale
Guangdong and Fujian province close to Hong Kong
Implement of exporting-process
Manhattan SEZ is closed to
Ho Chi Minh City that have transportation infrastructure
Phnom Penh SEZ is located in capital city
Favorable conditions to export
What is EP zone?
= Export-processing Zone.
1> Free import. Ex. Equ
F ounded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
O ffer 20 varieties of doughnuts with coffee
and other beverages
2 96 KrispyKreme stores around the world
P artnership with Bubel/Aiken Foundation
D onate $500,000 to the International Storytelling Center
The factory store model goes back to the very first
processes done in sales points and Interface System which provides general operation environment.
- a. Front Office System
Front Office is the “Face of Hotel”. They greet customers before anyone, provide information when required, and say farewell when customers leave. In order to operate these tasks successfully, system menu is classified in functional term which is designed to access, re