Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
1. Introduction
1) Why we choose Google Wave
Concurrency control technology lets all people on a wave edit rich media at the same time. Google Wave is a personal communication and collaboration tool announced by Google at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, an
Positioning & Differentiation
product differentiation
look better than the competition
A larger hard drive, a radio module, a longer-lasting battery, video capabilities, bigger displays, support for cellular telephony, more formats
Easy to use, Minimalist packaging
Brand image differentiation
distinctive name, white color
instantly recognisable simple design, click-wheel, earphones
media enabled smartphone designed and marketed by Apple Inc. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity) — using the phone's multi-touch screen to render a virtual keyboard in lieu of a physical keyboard.
Hardware
media Leadership 기반 구축
Brand Identity Renewal
혁신적 제품 특성 강조
IMT2000, CDMA2000 국내 최초 도입, 컬러 LCD, 화음 멜로디 등
이미지 전환 목표
통화기능 중심 브랜드
N세대의 첨단 디지털, 감성중심 브랜드
새로운 캠페인
“Digital Exciting Anycall” (2001년~)
기본 시각 : 어떻게 우
media. Design aspects and safety are also important for high-temperature processes.
-Thermo-chemical water splitting
For example, Thermo-chemical water splitting is the conversion of water into hydrogen and oxygen by a series of thermally driven chemical reactions. Thermo-chemical water-splitting cycles have been known for the past 35 years. They were extensively studied in the late 1970s a
헤테로고리
고리 모양의 구조를 가진 유기화합물 중에서, 그 고리를 구성하는 원자가 탄소뿐만 아니라 탄소 이외의 질소나 산소 등의 원자를 함유하는 것을 말한다.
고리 내에 함유되는 원자로서는 질소·산소·황·인·규소 등이 있으며, 이들 원자의 종류에 따라 질소헤테로고리화합물 ·산소헤테
경성방송국을 배경으로 한 영화.
http://www.radio-days.co.kr/media/movie.asp
2. 라디오의 특성
청취자의 상상력을 유발하는 라디오
가장 빠르게 뉴스를 전달하는 라디오
언제 어디서나 들을 수 있는 라디오
내 목소리가 나오는 라디오
전문성과 지역성이 높은 라디오
개개인에게 직접 호소하는 라디오
growth by high quality casual wear at remarkably low prices
1.Earning recognition as new global brand from Japan
2.Developing truly good clothes of new value
3. Pressing ahead with large-format store strategy
4P - Promotion
Star marketing – advancing CHINA
* CHINA launching Show
with SM concert
* Main Model
- Girls generation, Super junior
1.2.4 Formation of Somang management
- Beauty Department
Beauty Department have contributed to Somang cosmetics' growth from when the company established to now. In the early days, Somang Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They c