The common points these companies have are a leader with modesty and will, prominent capable men, a calm and long-term sight and judgment of those people, a discipline culture within the organization, and technology added to that.
So there was a desire to study thoroughly about those 11 US companies. We chose the global company 'Gillette' which is friendly to us and advanced in theKorean mark
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between HMC and HMA
-Different goals:
HMA long term image building
v. HMC short term sales
-HMA frustrated because of
autocratic Korean managers
1. Korean Wave Phenomenon
TheKorean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, theKorean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
I. Introduction
In the year 612 AD an Imperial Chinese army of more than a million soldiers marched on the northeast Asian kingdom of Goguryeo. Though vastly outnumbered, the soldiers of Goguryeo whom many modern-day Koreans see as their ancestors.
Now, almost 1,400 years later, Chinese scholars are claiming that the ancient kingdom of Goguryeo was a part of China’s "regional government fo
1. Getting Started
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one t
['가고 싶은 나라 영작(독일)+한글 번역문' 본문 내용 中 발췌]
A trip to Germany was broadcast on a TV entertainment program before, The program inspired me to choose Germany as the country I want to go. Germany has a population of about 83 million and is economic power that maintains a high level of GDP in the world.
<중 략>
예전에 TV 예능프로그램에 독일
1.What is Historical Approach?
Definition Of Historical Approach
As one examines American public policies from the perspective of a hundred years or more, one can see certain patterns in the contours of public policy.
Analysts can gain a more complete perspective about patterns that exist in the making of public policy by examining public policies from the standpoint of a longer period o
(i). The head of management and finance
Our company’s name is Rembra. Rembra is a combination of ‘respect’ and ‘embrace’, the two virtues we value above all. We respect each of our clients and intend to serve them with utmost care and attention. Also, Rembra is a multicultural company that has branches in many different countries. We embrace our clients’ interests and favor and custo
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig