Ⅰ. Introduction : The tofu war(Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
① The scale of tofu market inKorea.
(From : CJ)
- Tofu market grows gradually following consumer's increasing interest on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제
the world trends.
As well as the News from CNN was not different at all. They tend to use hostile expressions like ‘Struggle with China’, or ‘Threatens to exit’ inthe news reports. ‘Google Threatens to Exit China’ covered Google keep its belief although it may lose its financial profit, and comment one-sided china’s view shortly.
3) News coverage inKoreaKorean media maintai
● Non life insurance inKorea has the history of about 49 years, at first Chosen Fire and Marine Insurance Company was established in 1922.
● After the last world war, a number of insurance companies were founded to carry on fire or marine insurance, and some companies gradually extended their activities to a host of other kinds of non-life insurance like automobile insurance in nine com
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
domestic divisions: the Safety Razor Division; the Toiletries Division (featuring Right Guard antiperspirant); the Personal Care Division; and the Paper Mate division.
1991: Gillette ranks 20th among the Fortune 500.
1996: The company acquires battery manufacturer Duracell.
2001: Venus Launching
2005: The company is acquired by P&G.
Huge Success in Wet Razor for Women inKorea market
Soju market inKorea
What’s special about Korean SoJu Market
Excluding Seoul and capital region, localization of soju products such as 시원, 잎새주..etc. (geographic segmentation)
진로 참이슬 takes the high market share(nearly 60%)
진로 & 두산, two main companies occupying the whole national soju market (Inthe year 2005, 참이슬 & 산 were the main brands
The main comp
Inthe wake of the devastating 1950 Korean War, Korea was one of the poorest countries inthe world. Thewar destroyed two-thirds of Korea’ national production capacity and sent unemployment rates soaring .
Foreign assistance inthe 1960s functioned as a major source of capital and investment and as a means to improve management skills and industrial technology.
Throug
war:
The breakthrough of the national economy and the reinforcement of his power.
-A 5year economic development plan: Dependent → Independent
Korea faced with a national bankruptcy unprecedentedly in cause of 1997 asian financial crisis during last term of ex-president Kim Yung-Sam.
Overcoming the financial crisis and also easi
in all channels of distribution.
- The number of Company operated TIFFANY&CO. stores and boutiques increased 8%. The Company added 16 retail locations ; five inthe U.S, four in Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one inKorea.
- The Company introduced a wide range of new products, highlighted by the lau
in market restrictively and irregularly.
4. The Changes of Exchange rate regime inKorea
Exchange rate means the purchasing power of currency a day and it is difficult to decide the exchange rate which is advantageous to one’s country due to the complicated relations of every country inthe world. The exchange rate policy of Korea has changed variously since the Second World War.
4. 1.