소개글
질레트(Gillette Venus) 브랜드 확장(영문)에 대한 자료입니다.
목차
1. Introduction of Gillette Group
2. Introduction of Gillette Company
3. Introduction of Gillette Venus
4. Macro and Micro Trend in Korea
5. SWOT Analysis
6. STP
7. Potential Business Model for Gillette Venus
본문내용
2. Introduction of Gillette Company
- Razors
- Premium
- Durability
- Smooth
- High Technology
History of Gillette Venus
1901: American Safety Razor is founded by King C. Gillette.
1904: King Gillette's safety razor is patented.
1918: Gillette manufacturers razors and blades for soldiers during World War I.
1942: The Cavalcade of Sports program is formed to oversee the company's various advertising and promotional activities in athletics.
1967: Braun AG is acquired.
1971: Company is organized into four domestic divisions: the Safety Razor Division; the Toiletries Division (featuring Right Guard antiperspirant); the Personal Care Division; and the Paper Mate division.
1991: Gillette ranks 20th among the Fortune 500.
1996: The company acquires battery manufacturer Duracell.
2001: Venus Launching
2005: The company is acquired by P&G.
Huge Success in Wet Razor for Women in Korea market