for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.
Brand image of Mobiles
i) Identity
Brand awareness
The acceptability of the brand and builds the perception of the firm within the target market
The level of consumer satisfaction and it reflects overall consumer behavior towards a brand
Customers’ personal opinions and evaluations with regard to the brand
The ways in which the product or service att
brand awareness. Nearly everybody recognizes M&M and has knowledge about the brand in United States. This explains that M&M is operating well due to the high brand awareness from consumers. Thirdly, according to the definition, brand attitude is buyer’s overall “evaluation” of the brand with respect to its perceived ability to meet a currently relevant motivation. Ms.Green advertisement is
Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth of the whole business, but compared to total withdrawals of Wal-Mart and Carrefour from Korea, TESCO’s marketing strategy in the first stage, which is using Samsung’s brand name, is evaluated as quite successful.
Criteria of Evaluation
Evaluation through the system
Indexed numbers
Degree of situation
A: little or no adverse effects
B: pull out is advisable
C: pull out seems to be imperative
Revenue
A: decrease of less than 5% expected
B: decrease of 5~10% expected
C: decrease of 15~20% expected
Brand
A: little or no adverse effect on brand image
B: global brand may be lightly hindered, lo
Winnow brand choices to arrive at a final selection
Complete engagement by making a purchase
원하는 브랜드를 찾기 위해 많은
정보를 모으고 자신의 조건에 따라
대안들을 줄여나가면서 구매를 결정
Rely heavily on digital interactions
Evaluate a shifting array of options
Remain engaged with the brand
상품 평가를 인터넷을
brand premium and these two factors should be measured and evaluated regularly. Pigeon lacks of structured measurement system and we can raise the necessity of balanced performance measurement. When Pigeon measures their competence and improve them, they can move forward particularly toward world.
Introduction and Development of BSC
The balanced score card has four perspectives; financial, in
evaluations and recommendations of Bloomin’s brands.
We learned from this project that there are many strategic choices that firms can choose from. However, companies even from the same industry have different types of assets and internal environment. So the firms have to make a proper analysis of them and choose the right strategic choice that fits to their situation. That is what strategic
brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigg
evaluate themselves whether they suit “CJ WAY” or not and is comfortable. When implementing the regular recruitment system, there are three drawbacks. First is it is possibility low promoting about recruiting information. Second is high cost about HRM because CJ have to implement frequently training. Third is this system may come increasing turnover rate. Also, Evaluation bias possibility is