Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
Briefly About Bosch Group
-Leading global supplier of technology and services.
(automotive and industrial technology, consumer goods, building technology etc.)
-Comprises roughly 360 subsidiaries and regional companies in some 50 countries.
-Spent about €4.8 billion for R&D in 2012,
applied for nearly 4,800 patents worldwide.
Briefly About RBAU(Robert Bosch Australia)
network can be one effective alternative method. The width of distribution is too narrow because Cold Stone only sell the products by relying on their own physical stores. It will be a good idea to sell some ice cream like Haagen-Dazs and Naturru in the convenience store or mart in the form of a finished product. Change is also required in the store design. Shop-in-Shop form of stores is recommen
Ⅰ. 서론
종전의 마케팅 컨셉트에 의한 마케팅활동은 표적고객의 요구, 욕구를 충족시킬 교환을 창출하기 위하여 제품이나 서비스에 대한 개념화, 가격설정, 유통경로 및 촉진활동에 대한 계획과 실행 및 통제과정으로 수행되어져 왔다. 이러한 Off-Line마케팅 과정이 수요가 공급에 훨씬 미치지 못하
‘ ‘창조적 창조적 혁신 혁신’ ’ = = ‘ ‘학습을 통한 혁신(Innovation by Learning) (Innovation by Learning)’ ’
‘창조적 혁신’ 아이디어는 기존 지식의 ‘학습 과정’을 통해 창출, 발전할 수 있음
- “내가 다른 이들보다 더 멀리 볼 수 있다면, 그것은 거인들의 어깨 위에 올라섰기 때문” (Isaac Newto
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
Sony’s Key Challenge
The Sony group recorded revenues of $77.3 billion during the financial year ended March 2009, a decrease of 12.9% compared to FY2008. The operating loss of the group was $2.3 billion during FY2009, as compared to an operating profit of $4.8 billion. The net loss of the company was $1 billion in FY2009. From 2009, the crisis of Sony has begun.
The reason of Sony’s defic