1. Industry
1-1 Introduction the semiconductor industry
1. Semiconductor industry
Semiconductors are extremely important in virtually all areas of life. They are vital for many consumer products.
This industry has changed society in uncountable ways. Semi- conductors are installed in virtually all technical equipment, ranging from dish- washers, microwave ovens and flat screens to machine to
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
The Concept of Ubiquitous Computing
The Internet is Simultaneous, Existing Everywhere and Omnipresent: Implement networking and computing functions to everywhere in order to conduct infra.
Beyond Time and Space Limitations: it enables people access to the information network and utilize various information communication service.
Integration: Integrate things, computers, or devices with
the end. So get a hosting service provided by ‘wiki spaces’. Then we started initial construction. Because our page is about restaurant in KU gathering information was first thing we had to. We tried to get information from various sources to improve accuracy of information. Of course we referred ‘Koreapas.com’ and many internet site specially blogs which contain relevant information but
Ⅰ. Introduction
Two years ago, a freshman who was missing after attending a welcoming meeting for the freshmen was found dead unfortunately. The reason of his death was ‘hypothermic shock’. It also happened that several seniors who were drunk heavily ganged up to beat freshmen to brain death. Like these cases, we can often see that college students have fatal accidents related to drinki
Situation 1. Purchasing refresher and Bacchus
(Problem recognition, Internal searching, Personal relevance, MAO)
When Lee Soo Geun arrived in Byeolgyo, the first place he reached is the pharmacy. Although he didn't know about the place he had to work, and he haven't worked yet, he visited pharmacy and take refresher. He even purchased one box of Bacchus and hand them out to the people such as p
“The exploring effects of humor in advertising on brand name memory by three studies”
If Humorous elements in ads are not related with products, there are only increasing customer’s attention to ads not the products information such as brand name
Strong humor draws resources away from brand claims, resulting in lower recall
Thirty one(25 and 6 ) people
were part
III-III. How the product works.
In case of Nexus one, it's not purchasable in the outdoor market. It should be purchased through the internet along with the activation process. It looks just as simple as the I-phone. the gray button on the bottom's a track-ball which can be used as a mouse not only by touching the screen Nexus one also could be used by rolling the ball. Free stamp's on the pho
Hypothesis &Related models
1. We forget our cell phone due to the attention of a similar object (wallet):
bottle neck effect in cognition
2. We concentrate on the loss of money than the loss of our cell phone :
bottle neck effect in feeling of loss
(중략)
Results of similar researches
As we know Broadbent’s filtering model and Treisman’s attenuation model we
of ourselves.
민족 문화는 담론 - 우리의 행동과 우리 자신을 보는 관점에 영향을 미치고 그것들의 짜임새를 만들어 내는 의미들 - 이 구성되는 방식이다.
National cultures construct identities by producing meanings about "the nation" with which we can identify; these are contained in the stories which are told about it, memories which connect its