Traditional Riches: Chaebols
Likes Formalities
Does not like crowded places
Overseas vacation on seasonal basis or for refreshments
The New Affluent: Venture Entrepreneurs and Real-estate speculators
Exhibitionists
Luxury goods & services consumption: target of VVIP marketers
Consequences
Great deal in determining people's responses to the comparative evaluations
Feelings of inequity
Loss of group cohesion
Theft
Low quality
Withdrawal effort, leave
Increase turnover rate
Terrorist attacks in 2001:
Air traffic in US dropped of 45%
Passengers’ traffic dropped of 7.2% in 2001 and 4.7% in 2002
Iraq War in 2003:
air traffic dropped again in march 2003
As Global Best Airline which got the 3 Best (Best Service, Best Reliability, Best Management), Korean Air concentrates capabilities on internationalization, knowledge, and E-business by devoting all energies to safety and innovative operation as well as improving its image to strengthen the phase. Among those three concentrated ones, human resource management is included in knowledge. Fundamental
AIRLINES)
· 회사명 : 아시아나항공 주식회사
· 주소 : 서울특별시 강서구 오쇠동 47번지 아시아나타운
· 창립일 : 1988년 2월 17일
· 자본금 : 8,759억 원
· 업종 : 항공운수, 토목, 건축, 설비, 전기, 통신, 로고상품, 관광
호텔, 교육, 기내식 제조판매, 전자상거래, e-business
· 항공기 보유대수 : 66
2-1. 경제적 측면
석유/화학, 항공, 해운 등의 국내 산업에 치명적인 영향.
특히 항공의 경우, 연료비 부담으로 인한 항공운임 상승.
2-1. 정치/법률적 측면
정부의 환율 하락 정책
국토 해양부의
국제선 취항 기준 규제 완화
해외 시장과의 교류 기반 마련
2-1. 세계적 측면
고유가
attendant call button and asked for assistance from the other flight attendants. They brought cloth towels from first class to assist in cleaning up both mom and the infant. I ran and got my suitcase; because this woman and I were about the same size, I gave her a sweater and a pair of pants I had brought for my layover. Then I asked several families if they could spare extra diapers, formula and
cabin pressure..
A passenger struggling with his mask. As Nekhorvich fumbles with
the strap on his mask he notes that the display screen shows
their altitude is below 30,000 feet and dropping. He checks the
countdown time on his watch again. Nekhorvich looks around him.
The flight attendants are conspicuously absent and all the
passengers who have on oxygen masks are passed out.
INT - COCKPI
Attendants)’수상 항공사로 선정되는 쾌거를 거두었습니다.
아시아나는 6년 연속으로 동 상을 수상함으로써, 세계 최고의 기내서비스를 인정받았으며, 이와 더불어 “북아시아 최고 항공사(Best Airline in North Asia)’에도 선정되는 등 사실상 세계 최고의 항공사로 공인 받았습니다.
아시아나의 기내서비
airlines company in 1988
Earlier Advertisement : Gently smiling flight attendants
① 'Her name is Asiana'
② Brand image 'New Aircraft'
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings of Chinese ancient sages tell our
customers’ travel needs. This series created
attendant)와 보통 국내에서 칭하는 stewardess와 가까운 의미의 캐빈크루 (cabin crew), 캐빈 어텐던트 (cabinattendant) 등이 있다.
그리고 남승무원을 steward 라하고 기내 통역 직으로 항공사 별로 정해진 노선만 투입되는 기내 통역 담당자를 인터프리터 (interpreter)라 한다.
2)스튜어드 :
스튜어디스(Stewardess)를