⓺브랜드이미지
20대를 위한 혜택이나 각종 이벤트 등을 통해 20대 고객층 사이에서 굉장히 긍정적인 브랜드이미지가 형성되어 있다. 특히 대학생들이 가장 하고 싶어하는 대외활동 중 하나인 ‘G마켓 해외봉사단’은 브랜드이미지 향상에 크게 기여한 것으로 여겨진다. 최근 TV광고에 부쩍 오픈마켓
High-Tech Textiles
1. Smart flame-resistant textile
1) 배경
IED(Improvised Explosive Deviced:급조폭발물)로 인한 사상자발생으로
화염방지의 필요성을 절감하였다.
2) Nomex®
듀퐁사에서 1960년대 초반에 개발한 Aromatic polyamid(aramid) fiber로 1967년부터 상업적으로 생산되기 시작. 지금은 화염방지 소재에 있어 하나의 명
Social Commerce?
단체구매의 진화
“소셜 네트웍”을 통해 모인 “구매집단”이 물품을 구매
(이전의 “단체구매”는 불특정 다수의 모임이 상품 구매)
새로운 홍보집단
일방적인 판매자 중심 “홍보”에서 벗어나
구매자 또한 구매를 위한 “홍보활동”을 시도
한국의 소셜커머스
한국의 경우
Consumer Problem
1) Social Commerce
이전의 인터넷 공동구매에서는 불특정 다수의 사람이 모여야 할인된 가격의 상품을 구매할 수 있었지만, 소셜커머스에서는 소비자의 인맥과 입소문을 활용하여 구매 집단이 형성되어야 할인된 가격으로 상품을 구매할 수 있다. 소셜커머스는 판매자 중심의 홍보에서
Consumer electronics
Founded : January 20, 1934
Headquarters : Midtown West, Tokyo Midtown Akasaka, Minato, Tokyo, Japan
Key people : Shigetaka Komori (President & CEO)
Area served: Worldwide
Digital typhoon approaching.
- There was Fast growth of Digital camera sales.
- Photo market has moved from analog to digital.
- Film sales has decreased gradua
Abstract
This report deals with an interesting new trend in marketing, namely flawsome marketing. This term sits as part of a bigger trend towards human brands, it in terms of that consumer don’t expect brands to be flawless. In fact, consumers will embrace brands that are flawsome: brands that are still brilliant despite having flaws, even being flawed can be awesome; Brands that show some em
1. List and describe the security controls
and weaknesses at TJX Companies
TJX used Wired Equivalent Privacy (WEP) encryption system which was easy for hackers to attack. Furthermore, TJX had neglected to install firewalls and data encryption on many of the computers in the wireless network. Besides, TJX transmitted credit card details to banks without encryption, violating credit card com
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some