consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere and high quality of service. In table service, there are American service, French service and Russian service. Second one self service. In this kind of restaurant, consumers serve the foods themselves. Self service can reduce pe
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.
Consumers :
continueto spend whether there are wars or diseases or whatever. Tax cuts, equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in househ
consumers. McDonald's entered the Korean market 10 years after Lotteria was established; it was even lagging behind Burger King and KFC. But despite that it has still risen as the second largest fast - food chain in Korea.
In Korea, the number of existing fast-food stores reaches over 2000. In subway adjacent area, university town, residential area and anywhere many people live, there are surel
generate enough power.
Clean Diesel
The diesel car has been recognized as the main culprit of air pollution, but people are beginning to understand the diesel car in a different way. The clean diesel engine has a mechanism of compressed air and blast, and it enables the engine to generate the same power as gasoline engine with 30-40% less fuel. It is recognized as an environmentally-friend
consumer in major department stores in the city boldly, and designer handbags and jewelry can easily find a woman dressed elegantly.
in fact, India is rich but far more poor people. India's poverty problem is very serious level. 75% of them are peasants living in rural areas. Most of the workers are unable to receive proper protection.
Indigenous or traditional medical practitioners co
consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach tho
As a result, the default rate of six credit card firms averaged 28.28%
at the end of 2003. ( Surge in Bad assets and Liquidity shortages)
And the fiasco generated lots of credit defaulters, shaking Asia’s 4th
largest economy.
Overcoming Fiasco
Government: Increasing regulation in the card issuing market
Companies: Employing strict credit risk management strategies
Consumers: