Brand value: 25.7trillion won
- LVMH’s main brand, Louis Vuitton, has shown consistent growth in the market. It is especially loved in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcit
attitude on human and nature together.
Pulmuone's business mission is to pursue that LOHAS's value with more and more substantive, innovative in the first part management.
.
Pulmuone's vision is global DP5 attain after worldwide lohas company toward stand on end and The first grade of food company plans to positioned.
Especially pulmuone's all product be in customer's confidence and
toward ad message, familiarity or likability about its product positively.
And in the last part of this ad, "No WhalMyungSu without bu-chae" copy is located. Location of message also affects attitude forming of consumer. With recency effect, they could enhance consumers’ retrieval rate.
2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization'
attitude toward celebrity/spokenperson' with 'pleasant feeling&favorable attitude toward product'), a favorable feeling for celebrity attractions and a frank image which were known to the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible wi
customers a dining experience they’ll remember and repeat. Canteen’s innovative and practical solution to automated food services provides a unique setting where customers can enjoy branded restaurant food.
⦁Coyote Jack’s Grill is Compass Groups’ char-grilled burger and chicken concept with southwestern flair. Southwestern colors and motifs adorn the walls, but the real impact com
to offer to the customer preference and market trend including
- Salad bar
- Seafood menu
- Low calorie menu
- Take out menus
• Outback reinforces brand recall / awareness
- Marketing campaign on membership card and discount programs
- Time discounts
- Brunch offer
• Outback utilizes new sales channels / point of sale to increase its sales
- Home shopping
- Supermarkets
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
High brand value can make this possible
Increase profit easily
What is the brandextension?
It’s a supervision strategy for the brand
to improve success rate of the new product
making use name-recognition, payment of royalty,
imaginative associations which consumers have
What is the brandextension?
It’s a supervision strategy for the brand
to improve success rate of the new product
making use name-recognition, payment of royalty,
imaginative associations which consumers have