Ⅱ. Study Question
1 . How serious is the threat of DJC to American Connector Company?
DJC kept a close interrelation with major retailers in Japan, this formed entry barriers. They gave attention to their customers’ needs in reproduce Americans’ goods. Japanese are famous for theirs meticulous. DJC occupied uniquely their market deal with Japanese. This means if they go into America, th
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
2. Policy Analysis with Partial Capital Mobility
• Expansionary fiscal policy, fixed exchange rates
IS curve shifts right, Y and R increase.
Higher R increases foreign capital inflow.
• Creates BP surplus and upward pressure on currency.
Central bank intervenes in the foreign exchange market.
• Buys excess foreign currency.
Incr
standard.
• Pegged exchange rate within horizontal band
It is similar to traditional peg system, but more elastic exchange rate fluctuation can be possible.
The range of difference from the exchange rate standard is decided wider than -+1%.
• Crawling peg
An exchange rate regime usually seen as a part of fixed exchange rate regimes which allows depreciation or appreciation in a
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
(2) Performance overview
Hyundai E&C ‘s main performance related to sales is consist of plant & electrical works. Second major performance is building & housing. According to this, new orders follow similarly. Plant & Electrical and building & housing new orders account for about 70 % of whole new orders.
(3) ROA
ROA(Return on Assets) = NOPAT / Average assets
① Tuksu E&C
ROA = {
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
1)Objectives Tree
User need의 결과를 바탕으로 소비자가 원하는 항목을 크게 외부디자인, 기능성, 편리성 세 항목으로 분류하여 Objectives tree를 작성하였다. Objectives tree를 통해 제품설계 및 개발자는 소비자의 요구조건들을 쉽게 파악할 수 있다.소지자의 요구는 다음 순서에 제시된다
3. Columns 4 to 7 indicate, for each item, the purchase unit which is the size of the shipping container (ground beef comes in 10-pound bag), number of purchase units (there are six 10-pound bags in a purchase unit of ground beef), cost per unit (a 10-pound bag of ground beef costs $28.50-or $2.85 per pound), and total cost of the item (six 10-pound bags of ground beef at $28.50 equals $171).
Of the factors which enabled Hanoi to enter the phase of comprehensive reforms, some have received much less coverage than others. Despite the wide array of publications about doi moi, relatively few scholars inquired into the possible influence of external factors - diplomacy, military policies, and foreign trade - on the economic decisions made by Vietnam's reform-oriented leaders. Vietnam's po