Ⅰ Project Introduction
소비자의 브랜드 로열티에 대해 여러 학자들이 연구한바가 있고, 많은 논문도 있으나 브랜드 로열티에 대한 정의가 일정하지 않다.
본 프로젝트는 Fournier의 논문에 대한 학습을 기초로, 소주라는 제품카테고리내에서 한국소비자의 브랜드와의 관계 유형에 대해 연구하고 분석하
Taegeukgi is the name of Korea's national flag. Though the people of all nations are devoted to their national flags, it seems that the love Koreans have for their flag is exceptional. From long in the past, whenever the country was placed in danger or society was in confusion or trouble Koreans have risen up as one carrying flags in their hands. The sea of people in the streets united under the
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Korean food industry in 1980s when there were only expensive restaurants in a hotel and the like. As time goes by, lots of Japanese food franchises sprang up in the middle of 1990s with some differences from the 1980s. The most significant factor was they were targeting middle class with medium price. Also, they focused on some menus which were suitable for Koreanpeople. From "Food service indus
korean employees and korean culture. Because they do not know about the nature of koreanpeople, foreign executives were unable to exercise their leadership to korean employees. We
could find similar situation with this in a china classical literature, History of Three States. Yu-bi, after several attempts to recruit Zhu Ge Kong Ming, puts all thing to Zhu Ge Kong Ming. However, Guan-yu and Zhan
1. Introduce Brand, Louis Vuitton
2. Present situation in Korea
Do you know '3 second bag'? 3 second bag is new word, which means that we can see Louis Vuitton bags in every 3seconds in the street in Korea.
Walk down the road from South Korea, once every 3 seconds means that you can see the Louis Vuitton bag is a coined word. As you can see, Koreanpeople really really love Louis Vuit
1. Korean funeral culture
Approximately 240 thousand people die in Korea every year, meaning 700 people die every day. Throughout the human history, there have been very passionate discussions about afterlife, heaven and hell, and death. Whether or not people believe in afterlife, funeral is a symbolic ceremony that shows official termination of the social and biological life of the deceased. Fu
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Korean mother and an African American father, he suffered many adversities in his life. Not only in the U.S, but also in the Korea people gave him a strange look as if he were some kind of alien. But he overcame such difficulties and finally, he became an advocate for biracial youths in South Korea. And last year, he brought the issue about the discrimination against the mix-blood people. This ca