of government while soccer world reported that they need a lot of fund to make professional soccer. Finally, this suggestion appealed to people in power. Since then, each region divided by hometown and tried to find fund companies. This is how professional baseball began.
2. Popularity of baseball and its status
Baseball has been the most famous sports in Korea. However, nowadays, it turns ou
of Hotel Kukje
Type of Hotel Kukje
Length of stay
Transient Hotel
Payment method
European Hotel
Ownership
Independent Hotel
3. Targeting
Hotel Kukje is targeting Japan tourists continuously with a travel package. If they make them feel comfortable and affordable, they want to revisit this hotel again whether they visit with a travel package or not.
With this solution, by s
make lobby such as 'Meeting Place.'
ⅲ. GARDEN
The reason of improvement
Even though Novotel has beautiful garden located in front of Haeundae beach, but it doesn't any help for profit-making. It doesn't make full use of it.
The direction of improvement
Install a fountain in the middle of garden using Novotel's symbol and make some spots that customers can take a rest while enjoying
New concept of market
Improvement of region`s
image and revitalization
making sense of belonging
in community
Why we have to aim "Flea market"?
The participatory flea market is a suggestion
A chance to enrich the quality of life
New approach for understanding
and analyzing the urban culture
Create various added value
Creative Space
Easily accessible playi
makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spendi
8) Gallery
A gallery will provide customers to see authentic work. And it is that people are allowed to buy arts in person if they like it. Our suppose is taking a rest and calming themselves during enjoying arts of our gallery because people easy to feel boring and stuffy if they just stay on the cruise.
9) Small garden
It is that to make a small garden which has trees, flowers and a r
make a profit from business.
This holds especially true for personal sources of knowledge that are not controlled by business.
Implications for Business
Gauging the product’s positioning success
Identifying purchase barriers
Discovering new uses
Gauging the severity of competitive threats
Enhancing the effectiveness of customer recruitment activities
-Implications for Public Polic
CONDITIONS
Considering both sides of the blade that first movers have, it will be important for companies to contemplate about conditions that should be met to achieve a success with first mover strategy. There are two conditions. One should know what customers want. One simple way to find out is to ask, “Does this new product have market value?” The idea of the product might have a pote
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver