market.
Despite such an opportunity in the general market, the Korean market is placed as a competitive market in many ways. First of all, because the technologically advanced Korean market has already developed a solid basis for e-commerce, an internet ordering system, which is one of Dell’s strong points, does not provide a distinct competitive advantage anymore. Secondly, culture seems to b
cultures eulogize motherhood and impart to it an importance that goes well beyond the physical act of birthing. At the level of twenty-first-century popular culture, however, motherhood and maternity have been appropriated by modern-day consumerism, particularly in Western cultures where specialized stores like Mother care sell fashionable maternity apparel, and Internet sites like The Mothers bl
culture in correlated effects.
Vietnam is considered a part of the East Asian Cultural Sphere, or Sinosphere, due to highly significant cultural influences from China throughout its history.
In the socialist era, the cultural life of Vietnam has been deeply influenced by government-controlled media and the cultural influences of socialist programs. For many decades, foreign cultural influen
Company Background
1. Cosmetics Company
2. Initiated in Texas in 1963 by Mary Kay Ash
3. Largely based on direct selling system
4. Offering unlimited opportunities for womennamed ‘Beauty Consultants’
SWOT -JAPAN
Strength
Direct selling system
“party” & “show”
-company culture
& philosophy for women
Weakness
-common marketing
program
-difficult
cultural atmosphere. Priority of our business, of course, is maximizing profit, but our group thought business for consumers’ comfort naturally maximizes profit. However, already, competition in coffee market is very intensive. For example, the number of coffee shops in Seoul is more than 740 brands and especially, in Sinchon where we are going to start business, there are many major coffee sho
there are four IBIS hotels in Korea, two in Myeong-dong and Gangnam in Seoul, one in downtown of Suwon, and the last one in center of Busan. Third, IBIS hotel has very specific target in our opinion. For example, IBIS Ambassador Myeong-dong’s target market is mainly tourist from Japan and China, and IBIS Ambassador Seoul which is located in Gangnam is targeted at and purchased by business men.
market.
3. Environmental Analysis
3-1. External environmental analysis
(1) Trend, Socio-cultural analysis
①Trend analysis
Zenith of the meal, dessert
Desserts are no longer just light refreshments as they have now become important in the dining culture. Particularly, there is a trend for desserts to enhance the mood after eating out. Looking at the products in the recent dessert
culture of enjoying beer in the country.
Local breweries have played an important role in German beer industry for last three centuries.
These family-owned breweries have had cash asset problems for long years.
For many centuries, beer has had a vital place in the German diet.
There is a huge diversification in the market not only in terms of production but also in terms of brand.
Culture, Sports and Tourism were waiting for when they jointly launched a domestic hotel chain, “BENIKEA” to win some market share back from established foreign brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in T
for few years in fierce competition and
want to consolidate the strongest positon by practicing marketing plan that keep rapid growth competitor in check.
2. Explanation about JinRo and 참이슬
(1) The birth and present
JinRo is being loved as national alcoholic drink was established by pure national capital in 1924. JinRo is exporting giseng liquor, plum wine to Japan, U.S, Southea