변화와 혁신에 능동적인 태도를 지향하다.’'Aiming at an active attitude towards change and innovation'
‘길이 없으면 길을 찾으라, 찾아도 없으면 길을 만들어라.’는 생활신조를 바탕으로 변화와 혁신에 능동적인 태도를 지향해왔습니다. 어떤 일이든지 적극적으로 부딪히는 자세로 도전했고 밝고 긍정적인 생
I. Motivation for choosing Google
1. Motivation
We suggest Google as a model of management innovation because their style of management is quite distinct with traditional corporations. Google stick to their way in the business belief, organization culture, human resource management. In terms of HRM, they select innovative strategy. So we figure out their HRM and think about how to apply it
1.1- leadership’s trend
“Who is a true leader in this generation?”
This question is in use as title of lectures or articles often. However, it is difficult to answer the question exactly. The reason is there are too many leaders from father closely to president of one country. We have seen and heard about leadership numerously. So it is too common topic and people tend to think less imp
Ⅰ. Introduction
1. Selected topics motivation
Southwest Airlines in the United States, many companies struggling with bankruptcy and the outlook is dark red in the airline industry 33 years has continued to fast growth to continue. Interference of large established competitors also suffered from the difficulty 9. With 11 attacks in the industry as a whole undergoing a major crisis, b
Introduction
Considering its wide market and its potential for growth, the plant industry is a very attractive choice for those who wish to enter a huge global market with large-scale employees and capital. With such big ambitions, our team established an imaginary firm called SMART Engineering, with a size of 4,970 employees that has been under operation since the year 1983. The vision is t
1. The reason why we chose SK telecom and HRD
SK is one of the best companies that people want to work at according to a job portal site and the company’s welfare is very good so we want to study more about SK in detail. In addition, SK’s business has been succeeded from M&A, which has acquired the companies such as Korea mobile telecom, Shinsegi telecom which were public enterprises and
● Head Quarter :
Dallas, Texas.
● Herb Airport :
McCarran
International Airport.
● Passenger transportation : World’s 3rd.
(1st : American airlines, 2nd : Delta airlines)
● Airplane : currently 552.
“Dedication to the highest quality
of customer service delivered with a
sense of warmth, friendliness, individual pride, and company spirit.”
1. For the employee
Table 2.2 The 7S Analysis of KB
1. Strategy
The current strategy focuses on maximizing and maintaining their market share over the private banking mainly from the retail finance. The income is mostly from household customers since KB holds the largest number of customers in the private banking market. Based on the dominance over the private banking, they are currently putting priorities in de
STRENGTHS
-Measurably better products
-Range of food
-Mature environment
-Ownership of distinctive brands
-Customised food delivery
-Australian image
-Growing market share
WEAKNESSES
-A follower not a leader
-Poor distribution and
high cost of entry
-Inability to nationally achieve
OPPORTUNITIES
-Burger market continues
to be strong
-Increased leisure ti
5. Marketing Strategy Proposal
1) Targeting
As mentioned above, GIORDANO has been targeted customers in their early 20’s and this target market would be not change. What company has to do is to find out these target customers’ characteristics and set proper marketing strategies for them.
①They use the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the