SK China
The first company to enter the Chinese market
No huge success after its entrance in China in 1990
Established SK China to overcome failures that occurred during the past 20 years
Achieved success through effective utilization ofChinese networks of SK affiliates and subsidiaries
SK China is established in 2010 as 홍콩 법인. Before its establishment, although SK has
of information’ ideology was practically accepted to most part of the world after the Cold War, capitalism and democracy winning. Nowadays, freedom of speech is naturally needed to healthy country, so China is facing all these nations’ blaming that China restricts the rights ofChinese people. Google, the famous search engine website over the world, is trying to advance to the mainland of Chi
Chinese leaders, Communism was the only idea that liberate Chinese people from Western and Japanese imperialism so they thought they could establish powerful China.
They were great nationalist and revolutionist. They wanted to make new China and new world history.
Of course, after Cold War, Communism were collapsed all around world.
But, their revolutionary idealism and belief are still res
of Trans-fat Project
Step 2. Reduction of Saturated Fat Project
Step 3. Green Package Project
Step 4. Dr. You Project
Ⅱ. The Reason Why We Chose Dr. You Project
1) Reduction of consumer's reliability upon Food Industry
Because ofChinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during
of Internet usage
400 million people in China is currently using Internet in 2010. (CNNIC, 2010)1 (total population: 1.33 billion) And 38.8 million people in Britain is currently using Internet in 2010. (UKMOM, 2010)2 (total population: 60 million)
Based on the research, the percentage of Internet usage is 31% in China and 64% in the Britain.
The number ofChinese internet user is more
5. Resource
Construction industry’s main raw material is reinforcing rod, cement, ready-mixed concrete, etc. The rate of resource supply form internal is higher than form overseas countries. But as the Korean internal recourse’s exhaustion, overseas market’s resource dependence is going to rise. Especially, with the Chinese cheaper and quality raw material income to Korean market, we suppo
news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happens as Google Uncensors Search in China? (2010-03-25)
Publishing interviews ofChinese users
Generalized public opinion of China
Chinese users “We approve Google’s stance”
Call into question: One-sided
Censorship of China
1. About China - Overview
As the third largest country in the world occupying an area of 9,600,000 sq km, it spans 62 degrees of longitude and 49 degrees of latitude. A wide variety of terrain and climate shape its numerous natural attractions. Abundant in a variety of resources, plants, animals, and minerals, the land has nurtured countless generations ofChinese people.
Full Name: The People'
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings ofChinese ancient sages tell our
customers’ travel needs. This series created by the
word of the good old days of getting through the
wisdom in the sense that the current is transmitted
intact to impress said.
“Characteristics”
1)Limited Private Property
-State-owned enterprises
2)Non-Price Mechanism
-Distribution system
3)Planning by Government
-Command system
“The reasons ofChinese economic reform”
Distortion in Industrial structure and inefficiency
Failure of “The Great Leap Forward” (58~60)
Failure of “The Great Proletarian Cultural Revolution” (66