products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase support
of our store and expanding the market ratio.
3. Technological force
Information
In China, establishing roots of distribution is important to do business.
Fast fashion companies sell their product by making chains in each location and managing each of chains in China.
Some Chinese technologies are outweighing that of Korean.
Growing IT technology
Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the hi
cultural development, several measures and polices, such as reducing or abolishing agricultural tax and granting more subsidies to farmers for crop production, have been implemented in recent years.
It is expected that, in the coming future, significant improvements will be made in respect of farmers’ income and distribution efficiency, which will encourage rural consumption and unleash the h
11st was proper to me more than G-market or Auction.
Most of all, It gave a 5% discount to me every month regardless of categories by register SK telecom membership point and gave some discount coupon related with SKT mobile program.
11st adapted OK cash-back system so I can settee some ratio of my total amount. I can get the OK cash-back point by just using SK telecom mobile so even if I fi
fashion house Louis Vuitton to create what is now the world’s largest luxury goods business –LVMH.
Now LVMH has a great empire in the luxury arena. It is competing With Gucci, Richemont (known as Cartier), and Bugari – the world’s best luxury groups. But LVMH definitely has the leading position and its growing doesn’t know stopping.
Complementing weakness and using oppor
production was industrialized and beer and whisky introduced among the middle classes while the poor kept to the soju.
Soju is still widely available but the drinks of choice nowadays among many Koreans are beer (60% of Korea’s alcoholic drinks market) and whisky or the two drunk together as ‘poktanju’ lit. ‘bomb-liquour’ or a boilermaker. The South Korean version is a shot glass of wh
product such as iMac, iPod, iTunes, iPhone, iPad.
2. Culture Dictator
In creating the 'Apple Culture' Steve Jobs did not hesitated to be a dictator. Jobs tried to put more creativity and freeness into Apple's product but interfered with every process with the product. Jobs even banned smoking in the building and prohibited contact with the press. He said he would fire any emplo
to 400 in 2002 , nominating Dove to be one of its master brands.
Dove's products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care and facial care products.
In the US, Dove bar soap is currently produced in the cool moisture, exfoliating, sensitive skin unscented, nutrium nourishing, white, pink, calming night, pro-age, and energy glow versions
and headquarters activities accounted for the remainder
Production
Small batch
Located in Galicia and northern Portugal
Labor-intensive, scale-insensitive activity or sewing
Averaging about 20~30 employees
Specialized by product type
Long-term relationship with ZARA
Provided them with technology, logistics
Financial support and prearranged rates per
finished garment