Korean branch, Newspaper AD is about 600,000 won , using at the Blog 150,000 won and using at the frame is about 350,000won.
For example, cancellation fees of 600,000 photos are 300,000 won, but after discounting, cancellation fees are 10 million won. But, cancellation fees of 150,000 photos are 75,000 won. In this case, discounting is impossible.
And RM images must be used at the one place dep
3. Market segmentation & Targeting
❍ 전체 고객집단의 확장
- 기존의 단순한 고객 세분화 기준
: 기존 아웃도어 의류 기업들의 고객 세분화는 등산과 같은 야외활동을 즐기거
나 전문 직업으로 종사하고 있는 집단을 아웃도어 의류시장의 전체고객으로
한정짓
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
○ Using natural extra ingredient
○ Do not have product experiments on animals
○ Using recycles used empty containers
○ Do not contains Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil
◎ The Face Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
Company Name : Korean Air
Date Established : March 1. 1969
Fleets : 125 (As of April 30, 2010)
To be a Respected Leader in the World Airline Community
Excellence in Flight
Operational Excellence
Service Excellence
Innovative Excellence
"Welcome to Chicago, home of the 1908 World Series champions." "We know you have many choices in airlines, and we're just glad you can't afford any of
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
visual and story way.
Ratings show the popularity of this kind of dramas, and these types of dramas' ratings surpass 30% on average when it was on air. For example, ‘청춘의 덫’ recorded the highest rating of 53.1%, ‘인어아가씨’ of 47.9%, ‘하늘이시여’ of 44.9%, ‘아내의 유혹’ of 43% and ‘꽃보다 남자’ 35.7%. Moreover, of the top ten drama ratings in 2008
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market