Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules ofthe game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain theimage and guides employee performance into the same direction
Shared perceptions
4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to
of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement deals with the game's best-known players to enhance their image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful g
Knoll's values and orientation
The founders ofthe Knoll establish major goals that they produce not only a elegant and functional furniture but also affordable furniture.
They have a philosophy. 'Good design leads to good business.' The design ofthe Knoll works together a designers of world and develops product that give a joy and inspiration. and all product ofthe Knoll ,including f
4.THREE LICENSING MODELS
Getty Images employs three licensing models
1. Subscription : Customer contract to use as many images as they want as often as they want.
2. Royalty-free : Customers pay a fee based on the file size oftheimage and can use theimage any way they want and as many times as they want.
3. Rights managed : User pay fees according to the rights that they wish to use.
the market share
Soju Wars 1st round (그린 소주)
Advertisement of 두산, ‘Green Soju”
“흘러가는 시간은 흘러가게 두시고, 오늘은 오늘에 맞게 부드럽게 사십시오” (1998)
=> Describing 진로 소주 as a ‘time gone’, it emphasizes the smooth and fresh green soju
Background
Comparing 진로소주 to “out of season” image refreshing the
it’s not a good time to be a ‘returner’. The climate is not yet matured, and it’s not obliged, not sure for the good image of GrameenDanone. I think this kind of business model maybe possible at 2020 or even later. So now, it’s time to grow firm’s competitive edge, expand more globally, advertising our brand, and make more profit.
Q3. Do you expect to see other MNCs embracing
The market was segmented according to consumer preference ofthe product. It was divided into three segments like shown in the diagram and Dongwon selected the unfavorable and indifferent group as their target for this advertisement target.
STP Analysis (continued)
The diagram below shows the positioning Dongwon wanted to achieve through this advertisement campaign. The current image
남자 is the best. Is there any special reason about that?
Tell me about the marketing strategy ofthe brand.
Q2: What is marketing strategy of "꽃을 든 남자" recently?
[3] Somang cosmetic's Strategy
- Social activities
Somang cosmetic company has doing social activities steadily.
- donation
Customers had positive image ofthe Somang cosmetic company.
of course those numbers are set by customers.
History
After the unification of Italy in 1861, Milan became a city that symbolized the second industrial revolution and the related social changes. Therefore, the new emerging middle class sought to renew the urban image ofthe city, seeking to surround themselves with the symbols and