Site 구축전략
▶ Imperial Site 구축 전략
Target층에 Appeal할 수 있는 세련되고,새로운 감각의 Web Site 구축
경쟁사와 차별화 된 가치, 편의, 흥미를 제공하는 Web Site 구축
▶ Imperial Site URL 전략
Imperial을 강력하게 인지시킬 수 있는 URL 확보 필요
Imperial.co.kr
가장 좋은 URL이지만, 패션업체가 선점한 URL -
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand
Traffic Safety Administration(NHTSA) announced in November that the cause might be defect of the car equipment and it brought a global controversy not only across the country, but all over the world. Finally, Toyota admitted the car had some faults and decided to recall the car; more than 8,500,000 cars were recalled all over the world, due to defects on accelerator pedals and brakes, with a grea
Analysis
Korean Air’s Vision is to be a Respected Leader in the World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excellence, and innovative Excellence.
Korean Air established on March 1, 1969. Their main areas of business are Passenger, Cargo, Aerospace, Catering, Hotel, In-Flight Sales, Limousine.
Korean Air has 147 fleets (As of Apr
traffic side, schedule and lodging facility, investigates expense etc. about decisive whether to development and development plan travel. The number of the tourist who leaves sightseeing with the recording foreign countries year repeatedly is extending, like this tendency keeps in step in direction of globalization and with the fact that will bring the growth which is continuous is forecast. Sele
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
Marketing
Trend
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli
to measure activity in specific regional spectra of the brain response
to l
traffic conditions) from Rio’s international airport in Brazil.
2) History
The history of the Hotel Copacabana Palace reveals the importance of this landmark of Rio de Janeiro. The Hotel Copacabana Palace is considered among the greatest hotels in the world. This Hotel speaks for itself, a guest list of royalty, movie stars, music artists, sports players, politicians and business leaders
Introduction
NC Soft is a company that creates and develops unique online games. The company also works on publishing profitable online games in and out of the country. Founded in 1997, it has started off as a venture business and seen as a pioneer in its sector. Since 1998, after the introduction of the most famous online game called “Lineage”, NC Soft has been leading the online game m
Ⅰ.INTRODUCTION
ⅰ.About whole foods market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the world's leading retailer of natural and organic foods. The company operates 302 store
Summary
Concept of ‘Economies of Scope’
Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversificat