, 네이버 국어사전에서 유머는 남을 웃기는 말이나 행동으로 우스개, 익살, 해학, 기분, 기질로 순화 되어 사용하고, 옥스퍼드 영어사전에서는 ‘즐거움(amusement), 기이함(oddity), 우스꽝스러움(jocularity), 익살맞음(facetiousness), 재미(fun)를 유발하는 말, 행동, 글의 성질(quality)’이라고 설명하고 있다.
Amusement Industry)또는 엔터테인먼트 비즈니스 등으로 일컬어지고 있고, OECD의 경우 영상, 출판, 음반, 방송, 광고 산업을 정보ㆍ오락산업으로 정의하고 있다.
저작권 산업의 상당부문도 문화콘텐츠에 포함된다. 문화콘텐츠는 창의적인 활동을 통하여 만들어진 지적재산으로서 경제적 부가가치를 창출하
Amusement
자연에의 욕구를 일컫는 Natural
나이나 성의 구분을 거부하는 Trans-border
하이테크. 하이터치의 서비스 High-Touch Service
신세대 광고 카피의 특징
나라는 용어가 자주 사용된다
솔직하고 도전적이며 간결하다
반란, 싫다 등과 같은 거부하는 형식이 빈번하다
카피가 최대한의 절제된다
신세대 광고의
amusements.
Slot machines, things like that.
You have to put money in.
-What does that say?
-Thats an opticians.
I-A...
-N.
-Thats it, brilliant.
Bobby. Not so fast.
Come on, Dad. Come on, its not that far.
-Just a minute. Im coming.
-You all right?
We should have taken the bus.
I said we should have taken the bus.
-Dad, are you sure youre all right?
-Yes. I just want to see Paula, come on.
-Hes
amused.
Finally, Charlie lets her pass. He comes up to Nick.
CHARLIE
Typical New York woman, big
attitude, small apartment, no tits.
Only two things count to Charlie: his job and his women,
but not necessarily in that order.
CHARLIE
I think she got to you, pappy.
NICK
(checking his watch)
You want a popsicle, go to Good
Humor. And dont call me pappy.
CHARLIE
(glancing at the
door)
Still, you gott
amuse-bouche.
Leah, I need a quail and a Dover sole
for table nine.
Im still waiting on those beef
tenderloins. Where are they? Pick up!
Terrine, carpaccio.
Excuse me, you should know
Hal Reeves says the lamb...
- ... has never been so good before.
- Really? And what would he know?
Kate, the Petersons are here.
They wanna tell you
how brilliant you are.
Brilliant chefs belong in the kitchen.
At l
a-happenin
Whats the buzz
Tell me whats a-happening
Whats the buzz
Tell me whats a-happenin
It seems to me
a strange thing
Mystifying
That a man like you
can waste his time
On women of her kind
Yes, I can understand that
She amuses
But to let her kiss you
and stroke your hair
Its hardly
in your line
Its not that I object
to her profession
But she doesnt fit in well
with what you teach and say
AMUSING
ANIMAL STORIES...
ATTACKS ON
THE HANDICAPPED.
ONLY IF
IT HAS A TWIST,
SOME KIND OF KINKY SEX
IN THERE OR SOMETHING.
BATTERED WIVES...
BIZARRE
BODY FUNCTIONS...
BREAST SURGERY
HORROR STORIES.
THATS ALWAYS GOOD.
"C", CELEBRITIES...
ADDICTED, PERVERTED,
DYING, DEAD.
AND OF COURSE
BACK FROM THE DEAD.
DEMONIC POSSESSION...
JUST BECAUSE YOU
DONT HAVE ANY BALLS
DOESNT MEAN YOU CAN
CUT MINE O
you more than my Colour
Sergeant
The Basutos NCO walks up to PTE. WILLIAMS.
NCO
Thats frightening... Get out of my bloody sight lad. And put
your rifle
over your head and double round this field (shouting) until you
drop
bloody dead. Now move, get on with it, at the double.
The Basutos, laughing, raise their shields into the air in
general amusement as
PRIVATE WILLIAMS runs past.
NCO
Shut up!
amusement even
more quickly than they want to get to it.
[Ballroom at the Beaufort House]
NARRATOR
The Beauforts house was one of the few in New York that possessed a ballroom. Such
a room, shuttered in darkness three hundred and sixty-four days of the year, was
felt to compensate for whatever was regrettable in the Beaufort past. Regina
Beaufort came from an old South Carolina family, but her hu