fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing.
3). Place
▷ Out
ethical
behavior and respect for human rights.
• PUMA does not tolerate any forms of violence or abuse and will seek
opportunities for conflict resolution
-퓨마의 고유색인 빨간색의 신발 상자에 마분지 사용량을 65% 감소.
-꼭 필요한 부분에만 종이 상자를 이용하여 나무를 보존.
-8천 5백톤의 종이를 절약하고 264갤런 물까
coupled with the improvement of metropolitan transportation.’ and its visions is "Happy Together with Citizens", 5678 SMRT. Both mission and vision try to emphasis this company is trying to make citizens happy.
4.6 Skills
They focus on improving citizens’ satisfaction and try to build good image for Seoul city. Therefore they are more ethical and friendly to customers than other
ethically wrong to support the pro-choice. However, England and most of the western countries, puts lots of effort on educating youngsters in their developmental stage. Westerns are more free to discuss about these kinds of sensational issue in public. Abortion advertisement is also publicizes in the manner of asking "mothers" to think and decide. Korea still shows very stiff attitude towards on
ethical act.
* Active Participation
(Before something happens, you give a hand.
Ex) street cleaning, etc. )
* Philanthropy (charitable giving you something to them)
* Corporate Governance
* Environment (money, time, manpower) committed
CSR maintains a business
and become increasingly important in the success.
CSR is close to unity to allow companies
provide corporate
ethical management skills, transparent accounting, and fair operation. In addition to this, when it comes to decision making, it does not only take economical principles into account but also social contribution to the members of cooperatives.
Based on this management system, NH has two major parts of business. First one is distribution of domestic livestock and agricultural product, directly su
margin comes from the shoe sector, so in a sense they are putting all their eggs in one basket which is risky
- Questionable factory working conditions
③ Opportunity
- Owners truly believe that Nike is NOT a “Fashion Brand” but some consumers feel different
- Nike could develop sport wear, sunglasses, and jewelry
- Broaden locations of Nike Town and actual Nike stores
.
.
.
Fashion
귀 한 쪽을 뚫고 싶어하는 아들과 말리는 아버지, 방관적인 할머니의 대화 제시
Dongsu: I just want to have one ear pierced.
Father: That's crazy! I think you've lost your mind.
→문제점: 현재 청소년들의 유행 실태를 대표하여 귀 뚫는 문제를 부각시켰다. 3명의 등장 인물 중에서 아버지의 캐릭터는 완고하고 고지
fashion portal industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male consumers and respectively 20’s have the highest rate per sender on the internet shopping industry. WizWid gathered informati