behaviors from generations that preceded them. They do not want to give up their status as consumers, even though their needs change. According to Florence Bernardin, "Purchase of cosmetic products by the 60 years of age generation, represents 19% of the total cosmetics market. With an annual increase of +4%". There is a lot at stake for cosmetic manufacturers, knowing that according to a survey
* Broad preferences concerning appropriate courses of action
or outcomes.
* Values influence behavior and attitudes.
competence & accomplishments lifestyle quality
respect & dignity financial security
personal choice & freedom self-development
involvement at work health & wellness
pride in one’s work
유전형질
자식은 부모의 생김새와 비슷하게 되
A. Generally 3~4 gatherings. Often go to sauna, karaoke, and theater
Through Survey
- Motivated through media
- willingness time for leisure is adequate
→ Using media for increasing recognition of movie theater
Suggestion
Activating PR & PPL
1. Drama (PPL)
- Expose special scenes
2. Special broadcasting
- ”New era for Ajumma”
“Ajumma rush to theater!”
Leisure : How many hours of leisure time, What type of leisure, How much they are willing to pay to go to cinema compared to their leisure, Whether they have social gatherings, What type of social gathering, Activities before or after watching a movie
- Target : Age, Job, Social activity
- Samples : 96 women from ages 40 to 59 (total 99 samples, 3 were found default)
Survey Analysis
a) Seg
leisure environment for employee’s morale and recharge.
Respect long service/retirement(incentive and overseas trip with one’s wife or husband.
Support club activity and held various culture art performances.
Operate a sport center, condominium, and summer rest center.
- Health
Support hospital bill, conduct medical examinations, and join national health insurance, workers’ com
the baby.
After starting his family in the mid-1650s, Hooch started to focus on domestic scenes and family portraits. His work shows astute observation of the mundane details of everyday life.
Dutch women were praised at best for nursing infants. In this painting, mother seems as holly as Madonna and the act of nursing a baby at the breast itself is described as a holly behavior.
The stadium that has greatest facilities in the country
Cheaper cost than the other
leisure
Environment around the stadium
Absence of certain star player
Lack of the sense of connections
Negative awareness about SK
(ill-mannered game and boring play)
5 working days
Set up the culture for spare time
2.6milion citizen in In-cheon
WBC, increasing the interest in
Behavioral segmentation: Occasion of traveling around the Disney Park and resort, Benefit of Disney park and resort's experiences.
* PRIZM NE: classify location of Disney's park and Resort in Orlando
Disney World (Orlando, FL)*
P.O. Box 10070
Lake Buena Vista, FL 32831
`
Name of company Location Fares(weekend, night)
Dragon Hill Spa
Yongsan-gu, Hangangno Adult:12,000
Child:6,000
Sports club Seoul Leisure
Songpa-gu, Ogeum-dong Adult:10,000
Child:4,000
Gang-byun Spa Land
Gwangjin-gu, Guui-dong Adult:8,000
Child:5,000
Oasis
Dongdaemun-gu, Jangan-dong Adult:8,000
Child:6,000
24hours Seoul Leisure sauna
Seongbuk-gu, Gireum-dong Adu
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services