behavior)이기 때문이다.
라베리(Patrick Lavery)는 여가 수요를 "여가시설이나 여가자원에 대한 현재의 이용수준과 동시에 미래의 여가욕구로서 여가활동에 참여하고자 하는 사람의 수"로 정의하고 있는데, 이는 여가 수요에 현재 실제로 관찰되는 활동뿐만 아니라 미래의 활동욕구까지를 포함시키는 것이
leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be called a hotel, what kinds of things
must an establishment have.
Hotel’s classification
Usually considered as 1-star hotel
Current profit margins
Future buying behavior
Why consumers buy a branded pro
Leisure, recreation culture
75% of US people suffer from the foot health care
STRENGTH
Lower retail cost raise rivals
Consumers frequently change shoes
Low level of awareness
No idea about Walking shoes
1. Coupon Strategy
Getting People In The Door : Driving Trial
Getting People Back In The Door : Enforcing Behavior
Up-Sell : Consumers Seek Value
Cross-Sell : Consume
customers into LOYAL CUSTOMERS.
It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.
Target Market
○ Night Life
○ Leisure
○ Recreational
○ Beverage - With Food
○ Summer
2.1.1 Market Demographics
The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors.
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to recall Tucson ix.
'Behavioral perspective'
leisurely. When he walks through the front gate, he notices
something on the ground and picks it up. It is a BUTTON with
RED NATURAL surrounding it. As if it had been torn from a
piece of clothing. His daughter approaches him.
RICHARD
Your mother isnt feel well. I want
you to help her out tonight with
dinner.
(she nods)
Tell Michael to put this feed away.
He puts the feed bag down. She exits
behavior) 개입 가능성을 크게 증가시켜 주고 있다(한상철, 2004).
청소년은 사춘기로부터 시작되어 성인기 이전까지에 있는 자로서 그들은 현재 신체적인지적정서적인 면에서 급격한 성장을 경험하고 있다(Santrock, 1995; 한상철, 2004). 그러므로 이들의 행동은 안정되어 있지 못하며, 사고 역시 완전한 합리
leisurely drive in her VW bug...
and along comes Eddie in his Ferrari.
Hey, come on, that could happen. Totally.
So, youre doing 20.
Eddies doing 220.
-What does he look like when he goes by?. -I dont know.Just a blur, I guess.
Exactly. And if he was going fast enough, you wouldnt see him at all.
From Eddies point ofview, you would look as ifyou were standing still.
And that is a basic example...
Television has been changing the way people live for thirty years. it influences nearly every aspect of modern life. How people use leisure time, how news is reported, how information is learned, and how people think and feel.
behavior
3) Modern play tends to be organized instrumentally
4) Play in modern society tends to occur in institutionalized games
5) Modern play tends to have an amoral, technical emphasis
6) Modern play tends to be Bureaucratically organized
6. Reflections on the Iron Cage
1) Play and the civilizing process
2) Play and postmodernism
놀이 학자들은 거의 대부분의 분야에서 놀이가