What is MirrorPop?
◎ MirrorPop(MV800) is the compact digital camera that was released september 2011 from Samsung
◎ MirrorPop’s main concept is “See a love between 0˚~180˚”
(0도에서 180도 사이에서 사랑을 보다.)
⇒ MirrorPop’s LCD can monitor wide angle
◎ MirrorPop has Various applications such as 3D Picture App, Funny Face, Self Camera Posing Guide
⇒ S
PRODUCT INTODUCE
<4 Types of KANU>
Strong coffee
Dark roast Americano
Dark roast Sweet Americano
Mild coffee
Mild roast Amaricano
Mild roast Sweet Americano
ANALYZE COFFEE MARKET
THREATENED!
NEED FOR NEW
WHY WE CHOOSE KANU
Easy to make
New conceptual
Premium instant coffee
Fresh taste & flavor
Reasonable price
Good reputation from maxim
COMPETITIVE
Successful
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
In case of study Independency(1) - H big Company
Board regulations and institutions, no matter how well the owner of the board, even if maintained composed of people if it suits the Council can not function properly.
H Big company in South Korea which the owner designate outside directors and chairman of the board chairman is responsible. In this case, the owner can present objections to the el
2. When & How We Got There
- Otsal - on May 28th around 3:30
Exit from exit number 3 of Anam subway station.
Turn around and walk until you see Samsung Chicken.
Cross the street and turn left.
- Satoshi Kare - on June 1st around 7:30
Exit through exit number 9 of Hongik University
subway station
Turn left and go straight until you see Sushi
Benefits sought
- Consumer’s pursuit of healthy product and food
Life style
Increasing of consumer’s concern for safe product and food
on account of Melanin detection
Anticipative segmentation
Pioneering category of high quality well-being biscuit
by using ‘Organic’ natural ingredients.
Signaling Effect
- This strategy gives perception of high-quality ingredient’s use
The government is developing an early alarm system in order to to prevent architecture collapse (aseismic design, shake map)
The government establishes earthquake disaster countermeasure law from last years, and it is under enforcement
Earthquake observation facilities that were nothing more than 30 places in 1997 approximately increase two or three times every four year. 100 places w
3. Primary Sources : Obtaining the Best Evidence
1) We can gather sources of text messages or phone call from Telemarketer.
To do this, First, We have to find people who receive text messages or phone call. Through finding people, We can make outcome how many people receive text messages or phone call.
After finding people, We can look into the text of telemarketing. By this method
Depth interviews, life story interview
Focus groups
Projective techniques
- Word associations
- Sentence completion
- Cartoon tests, Story telling (i.e., thematic apperception tests )
Ethnography
- Participant observation
Allows the participant to describe what is meaningful or important to him or her using his or her own words rather than being restricted to predet
1. Where are we Now?
“사업적 판단을 내리기 전에 해야 할 가장 큰 일은
지속적으로 변화하는 기술 및 시장 등과 관련된 사실과 상황을
찾고 파악하는 것이다.”
- Alfred P.Sloan Jr. GM CEO
FGI 실시
최근 3년간 3회 이상 롯데월드 방문 경험이 있는 소비자를 대상으로
소비자가 중요하게 여기는 5가지 요