Ⅰ. 서론
우리나라는 명품을 좋아하는 나라로 잘 알려져 있다. 각종 언론이나 방송 주위에서 보면 명품으로 치장을 하고 다니는 사람을 어렵지 않게 보게 된다. 특정계층만이 명품을 좋아하는 것도 아니고 거의 모든 계층 젊은 세대 기성세대 고소득층이던 중산층이던 저소득층이던
남녀, 직업 불문
ZARA and INDITEX
to democratize
fashion by offering
the Latest fashion
in Medium quality
at Affordable price
Product
Variety, speed-to-market
Quick Response system
-11,000 different products every year
Quickly follow and respond to the current fashion trends
4 to 5 weeks to design new products
2 weeks to redesign those products
Withdrawn from shops within a week
Market analysis and STP
Market Segmentation & Targeting
Segmentation & Targeting
Age and life-cycle stage segmentation
- Age segmentation : 10대 / 20대 / 30대 / 40대 …
life-cycle segmentation : 직장인 / 주부 / 학생 / 전문직 /
운동선수
▷8seconds의 main target인
20-30대 젊은 연령층의 대학생 / 젊은
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
본문내용
Preface and Explanation
"Twenty-Five Lectures in Balkan History" is an ongoing project. This is not simply because some time will pass before all twenty-five lectures are posted. I also hope that the Web medium promotes interaction between myself and readers (my e-mail address appears below), interaction that will enlarge my understanding of the Web as a place for information exch
Korea is one of the countries that the population is aging very rapidly. Besides, aging rate of Korea is fastest in the world. But particularly more serious thing is that the level of welfare for the aged has not improved to keep pace with the speed of aging in Korea. Therefore the problems of the aged are appearing seriously and one of those is the elderly suicide. According to a recent statisti
Introduction
As a student of healthcare management, there is a growing need to review currently prevalent health problems empirically under the epidemological thought which is essentially methodological ways to parse the subject foe people who major the healthcare management.
based on this stance, we choose our subject as high-profile obesity. Nowadays, the colossal burgeoning in body weight af
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t
Part 1. 주교재 요약
Ⅰ. 서론
1. 퇴직의 개념
1) 인간의 생활주기에 있어서 주요한 전환점으로 각 개인마다 영향과 의미가 상이함.
2) 힘들었던 노동으로부터의 탈출과 여가생활의 확보를 의미하며, 한편으로 지위상승역할을 정지시키고
소중했던 직업이나 노동으로부터의 격리를 의미함.
3) 퇴
Ⅰ. 서 론
현재 귀족마케팅의 물살을 타고 명품열풍이 불고 있으며, 고가품을 선호하는 소비패턴이 사회전반에 급속도로 파급되고 있다. 그 파괴력은 일상 소비재에서 금융, 심지어는 건설에까지 몰아닥치고 있다. 다만, 한 가지 분명한 것은 이제 우리는 일상용품에서 금융서비스까지 전 산업범위로