- LG Electronics is planning to raise $890million through new share sales
- Investing 60% to Smart Phones
LG is trying to bounce back in the Mobile Phone Industry
Before the popularity of the Smartphones, the main competitive advantages in the mobile phone market were:
Brand, Device specifications, Design and Price.
These were determined at the manufacturer’s competitiveness.
Popular Model ‘The Nokia 1100’
Nokia's 1100 handset has reportedly racked up "over 200 million sales" since it launched in 2003 (to 2007)
SYMBIAN
Nokia’s mobile operating systems for mobile devices and smartphone
In 2008, the former Symbian Software Limited was acquired by Nokia
In February 2010, The symbian platform was officially made available as
open source code
우리는 세대별로 세그먼트했고 우리가 선택한 타겟은 2030이고
저번시간에 질문내용과 조언들을 바탕으로 sub target을 정했다 50대로
Segmentation
~19 : students ? Sensitive for price and their friends’ view
20~29 : Students, Working people ? Various usage of Smartphone, often usage of SNS, messanger(Kakao talk)
30~39 : Working people - Variou
smartphones. However, looking the past smartphones of Samsung, from AMOLED to Omnia and to Galaxy A, it shows standardized line of phone. Samsung's trend of releasing phones frequently is a weakness. They advertise the latest and state-of-the-art product, but in few months, newer phone is launched and the existing one becomes a cold rice.
(3) Opportunity
The trend of smartphone becoming popu
are using Smartphone.
According to survey, about 53% of elementary school children are using Smartphone, 27% of them use usual mobile phone except Smartphone, and 20% of them do not use cell phone.
¡æ According to this result, almost most of
elementary student are using mobile phone. And
elementary student’s Smartphone rate of use is
very high and it will increase rapidly too.
Knowing your state of addiction is important to solve the problems of smartphone addiction. And then, let's practice spending time without a smartphone. Put it down and read some books, work out and spend some quality time with your treasures. You can find another joy by this way. But if you have to use smartphone, keep your body in an upright position and keep your distance from it to protect yo
What is BlackBerry?
BlackBerry is a line of mobile e-mail and smartphone devices
developed and designed us.
BlackBerry devices are smartphones, designed to function as
personal digital assistants, portable media players, internet
browsers, gaming devices, and much more.
Situation Analysis
Blackberry Market share has been drastically decreased
Apple and Android threaten BlackBe
smartphone market, placed in smartphone market by developing ANDROID which is OS of smartphone.
2000. 10 : AdWords(CPM).
2000. 5~6 : 야후검색제공업체로Google 선택.
2001. 3~4 : Eric E. Schmidt Google의CEO 출범. 페이지와 브린은각각 제품, 기술 담당 사장을 함.
2002. 5~8 : 40개국 언어로 검색 시작.
2002. 7~10: 키워드 광고 적용.
Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement in mobil
smartphones are disseminated around the world, the use of QR code is growing naturally. In recent years, consumers who want to get information about products or participate in events are increasing rather than consumers who scan QR code just for fun. This phenomenon can be seen in all countries where smartphones are spread, not just in Korea. Market research agency Embrain Trend Monitor conducted