□ Objective of Business
○ Globalization of our traditional product
In the environmental friendly pottery there are chocolates which have an oriental taste and traditional packaging that appeal to the foreigners. It has been developed as a tourist product which would give a sense of our culture through the product and packaging to bring in the foreign wealth. Also through Korean ginseng and
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
2. Analysis on the personal computer industry
Personal computers industry analysis
Description 1-Day Price Chg % Market Cap P/E ROE % Div. Yield % Debt to
Equity Price to
Book Net Profit
Margin Price To Free Cash Flow
Technology 1.489 10689.09B 17.378 14.095 0.789 128.152 36.976 8.006 77.959
Personal Computers 1.428 291.65B 19.7 26.8 0 85.311 6.04 11.4 20.9
Apple Inc. 1.18
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
promotion
1. Sales와 Customer Service강화 ,
월마트의 경영철학에서는 ‘고객은 왕이다’ 라는 모토가 있듯이 고객에 대한 서비스 정책은 그 점포를 성공적으로 운영하기 위한 핵심 전략이다.
2. 슈퍼센터의 건립&확충 강화
협력업체와의 관계강화를 통해 상품의 저가격으로의 안정적인 공급을 확
CEO; Kim’s mother ,Park Mi-hee
Shareholder; kim youna
Corporation activities: hosting ice shows starring, training new
talents ,advertising, sponsorships, TV and movie appearances
Assets: 100 million won
Corporation location:
Samseong neighborhood of Gangnam ,of Seoul
Firm's establishment day; April 20
CEO:
‘’IB Sports had only a limited capacity to manage Kim as a sportswom
CEO에서 물러났지만, Kamprad는 명예회장으로 남아 회사의 활동에 관여하였다. 그의 존재 이상으로 강력한 부분은 오래 전부터 IKEA의 문화에 깊게 배인, 그가 강력히 추진한 가치와 신념이었다.
Kamprad는 17살 때, 그의 가족 농장 Elmtaryd와 스웨덴 남부의 숲 속에 위치한 지역 교구 Agunnaryd의 머리철자를 조
ceo소개- 프레드릭 스미스(Frederic W. Smith)
세계적인 항공화물회사 FedEx의 프레드 스미스(Frederick Smith) 회장. 27세의 청년이 오늘날 전 세계 214개국 하루 평균 300만개를 넘어서는 수송량을 자랑하는 초일류 기업을 만들어낼 수 있었던 힘은 어디에 있었을까? 바로 기존관념과 관행을 거부하고 새로운 영
A. Players in the market
There are 3 main clusters of players in wireless industry.
i. Mobile-network operators
In the past, mobile-network operators were the ones that provided platforms, especially for cell phones. However, as Apple, Nokia, and RIM came up with their own platforms for cell phones, mobile-network operators are now facing a great challenge. Still, operating-systems companies
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s