Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
Ⅰ. 서 론
'한국적인 것이 세계적이다'라는 말이 있듯이 전 세계적으로 한류 열풍이 뜨겁게 일어나고 있다. 이 추세는 계속 지속될 것으로 보여 한민족이 전 세계의 중심적인 역할을 담당할 시기가 다가오고 있는 것을 피부로 느낄 수 있다. K-POP의 열풍이 지구촌을 매섭게 강타하고 있다. 이제 한국적인
Wonder girls 1st album
‘Wonder years’
Released in 2007. 9. 12
Start of revival of old things about music
Easy to sing
Easy to dance
Jang ki ha and faces Band & mimi sisters
Catch people’s attention with old music and old dance
Big boom of old dance
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
Oxegen Festival
; rock festival
; since 2004~
; 2010 line up – Black eyed peas, Muse, Eminem, Fat boy slim…
Mary Patricia McAleese
McAleese is Ireland's second female president
and the world's first woman to succeed
another woman as an elected head of state.
Ireland has been flayed by three crisis budgets since 2008 and a fourth is imminent, leading to warnings th
요인 분석 결과, 14개 장르의 음악은 4개의 큰 카테고리로 묶였으며, 각 카테고리는 Rock, Classic & Jazz, Pop & Urban, Korean이라 명명했다.
각 카테고리마다 그에 해당하는 음악 장르는 다음과 같다. Rock이라 명명된 카테고리에는 여러 음악 장르 중 락, 메탈, 펑크가 속하며, Classic & Jazz이라 명명된 카테고
(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
거리예술의 현황과 법적규제
(전략) 현재 우리나라는 거리예술과 관련하여 별도의 법규가 마련되어 있지 않아서 일반적으로 거리예술행위의 위법성을 논하기 어렵다. ‘공연법’, ‘경범죄처벌법’, ‘기부금품모집규제법’ 등이 일부 연관성이 있지만 이러한 규정들은 거리예술에 직접적으로 적용
Homogeneous music
(Same Genre, Addictive Rhythm and Melody)
2. Focusing onPromoting and Advertising activities rather than investing on the music quality itself.
3. Brain Drain of the singers
- Multiple Regression
- Conclusion
- Solution 1
- Solution 2
-Solution 3