LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
What is Coca-Cola Company?
-multinational
-John Stith Pemberton
-franchised
-anchor bottler
-Atlanta, Georgia
1894 … A modest start for a bold idea
1899 … The first bottling agreement
1900-1909 … Rapid growth
1916 … Birth of the contour bottle
1920s … Bottling overtakes fountain sales
19
젊은 여성들에게 맘껏 표현하고 즐길 수 있는
공간과 시간을 제공하는 이벤트를 만들어 준다
Adidas에 브랜드 이미지를 Women’s Dance battle
를 통하여 여성고객 충성도를 높이고 끝없는
라이벌인 나이키보다 Women’s 브랜드에서
점유율을 끌어 올린다
...(중략)
I could not continues on with the reservation because I needed to pay and make an actual reservation to see more.
The hotel reservation procedure
Consist of superior, suite, Executive Floor
Morning Call Service
Refrigerator / Minibar
Personal Safe
Movies(Must Pay)
Gold Card : If you have a gold card you can get up to 390,000WON in discount
Marriott Rewards : Can gather p
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
Club activity
Club activity-Korea
Club activity-Japan
Differences Between Korean club and Japanese club
Club activity-Korea
Field – Exercise. Symposium, Movie, Music, etc
Usually one club per one student
Activity – 3 or 4 days a week
Purpose – “Friendship”
Student-centered – Lack of experts(Lack of expertise)
Characteristics – Activity < Friends
eventual exit in 1965, and racial strife which caused the 13 May race riots in 1969. After the riots, the controversial New Economic Policy was launched by Prime Minister Tun Abdul Razak, trying to increase the share of the economy held by the bumiputra. The country has since maintained a delicate ethno-political balance, with a system of government that has attempted to combine overall economic
Despite being once listed as one of the most dangerous countries in the world by The Economist, tourism is still a growing industry in Pakistan because of its diverse cultures, peoples and landscapes.
Pakistan Tourism Development Corporation (PTDC) also helps promote tourism in the country. However, tourism is still limited because of the lack of proper infrastructure and the wor
Introduced to New Zealand in May 1870.
Every town and city have at least one rugby club.
Kamate Haka ver.2
All Blacks "are the best side
in the world"
This piece of clothing is called a stubby and
it has filtered into the dress code for Kiwis everywhere.
Sports is my everything.
Powerade was renewed to Black Label package enhance the image
of a strong and luxurious feel to the consumer approached.
Existing Model : 타블로
More Sporty
New Model : 장 혁