3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept ofKorean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version ofKorean Airline commercial
1. General Aims of English Education
‣ To cultivate interests and confidence in English and to enhance the ability of 1communication
‣ To communicate fluently about the daily activities and general topics
‣ To understand the various foreign information and to improve the ability to utilize 1the information
‣ To recognize Korean culture and to enhance sound values
1. Introduction
NGO in Korea
HISTORY on NGO in KOREA
PURPOSE of NGO in KOREA
OGANIZATION MANAGEMENT in NGO
2. Current Problem ofKorean NGO
ENVIRONMENT
Lack
of
Funding
Poor
Communication
Lack
of Capacity
Political
Interference
CULTURE
Lack ofCommunication
Social Alienation
Lack of Consideration
Lack of Forbearance toward the Weak
of English Education
‣ To cultivate interests and confidence in English and to enhance the ability of 1communication
‣ To communicate fluently about the daily activities and general topics
‣ To understand the various foreign information and to improve the ability to utilize 1the information
‣ To recognize Korean culture and to enhance sound values by understandin
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
community idea does not only help them to overcome the difficulties but it also gives them the motive power. Another HR system’s basic philosophy is to bring up or level up human resources to lead the era of change. To do so, Korea Air concentrates on educating employees by improving employees’ capabilities and implanting attachment and devotion to the organization. It is Korean Air’s purpo
Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very different from its home country. Because Starbucks wanted Korean employees to communicate with customers freely and willingly to deliver its own coffee culture, Korean hierarchical culture
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Strength
Many experiences and know-how
Total family brand
Favorable brand image
Weakness
Lower quality per price
Size problem by direct import system
Difficulty ofcommunication with consumers without Korean web site
Opportunity
Possibility to enter new markets
Expand of casual fashion industry
Threat
Problem of copy products
Spending less due to recession