1 l Introduction
1) Introduction of Agency
Main duties l
to making policies regarding compensation education,
employment and medical care
“ for the men of national merits and the veterans’family”
◎ 서론 - 테마파크의 개념 및 에버랜드 개요
테마파크란, 계획적으로 설정된 주제를 이용하여 환경, 놀이시설, 이벤트 등을 연출하고, 분위기를 조성하여 방문객에게 감동과 즐거움을 제공하는 레저공간으로 정의되며 사람들이 실제로 경험하고 즐길 수 있도록 연출해 놓은 테마공간이다.
- 박
Ⅰ. The Introduction of Corporation
1. Values & Vision
1) Highest Performance with the Highest Ethics
There are top three values Siemens is aiming at, which are responsibility, excellent, and innovative. ‘Responsibility’ is committing to ethical and responsible actions. ‘Excellent’ is achieving high performance and excellent results. ‘Innovative’ is being innovated to create s
Why failed in Paris?
Reason of select Paris
1) market potential
2) environment of legal & policy
3) environment of social cultural
4) and so on
A result…..
- Very low income
- Many debt
- Demand prediction failure
- In 1993, 960 million dollar a deficit
The result,
In 1994. reduce to 1.8billion francs loss.
In 1995. left benefit
A
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
1. Concept
Transportation is the movement of people, animals and goods
from one location to another.
It is important since it enables trade between peoples, which in turn establishes civilizations.
2. Functiona
Passenger
Transportation is divided into public and private transport.
2) Freight
Freight transport, or shipping, is a key in the value chain in manufacturing.
3. Mode
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
Ⅰ. INTRODUCTION
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system in the world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi
1. Introduction of Hotel
1-1 History
-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.
1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the
Product Benefits
Simple Design
Fashionable shoes design and light color
Good for everyday life
Advanced Materials
Bulletproof fiber
Jazz stretch fabric
Membrane
Market Analysis; Big trend of outdoor wear.
purchase power of teenagers through thirties has greatly increased.
Survey. FGI(Focus Group Interview)
the outdoor wears are enjoying a boom
purchase of clothe