1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to the mand they have adopted different strategies to s
What is Xen, XenSource?
XenSource is a software start-up in the virtualization space offering proprietary software based on open source, Working closely with OEMs(Original Equipment Manufacturers) and VARs(Value Added Resellers) and Relying on partners meant engaging with the biggest players in the software and hardware.
Background
Industrial background
-Virtual Machines
Virtualization
We have presented about our product Styler and STP strategy last time.
Let’s have a quick look through of it.
Tromm Styler is a total clothing care product.
Basically, it turns clothes back to new one by ironing, removing bacteria and simple washing.
More than 11,000 of Styler has been sold until now.
No current competitor is in the market yet.
LG has been targeting upper-class consume
Background of BMW
BMW was established as a aircraft engine company in 1917. After the World WarⅠ, BMW started to focus on manufacturing motorbike and car in earnest. They made their first car, the Dixi, in 1929. In 1970, BMW’s goal was to catch up Mercedes Benz. In order to catch up Mercedes Benz, BMW made 3,5,7 series that are still famous now. BMW’s positioning was ‘the best driving ma
About GM
General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the follow
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Ⅰ. Introduction
This case illustrates the current state, competitive advantages, and rising threats of Samsung Electronics in the semiconductor industry. Samsung specializes in the production of memory chips, which is one of the two broad categories of the semiconductor product. Although Samsung is currently the world’s leading producer of these three types of memory chips, the threat of Chi
strategies and future of your selected two companies.
●Past event
① Delta Air Lines, Inc. is one of the largest and most successful air carriers in the United States. Originally founded as a crop dusting service in 1924, Delta was led for 40 years by an agricultural scientist and pilot named Collet Everman Woolman. Expansion through acquisition characterized the era t
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three