of shoes to a child in need for every pair of shoes a customer purchases. Also TOMS established good relationship with many people through variety of communities and co-creation programs. And they generated new consumption culture.
So we choose TOMS that is disruptive company.
2. Five force Model Analysis
This is 5Force Model Analysis and shows the attractiveness of canvas shoes indu
of cosmetics is fair to consumer.
First, level of income is a very important condition for any kind ofpurchase.
Second, cosmetic is a kind of consumable product especially to female.
And the cost of cosmetic may have some relationship with the people's
economic base.
Third, spending more is not means people will have the same or higher
satisfaction. On the other hand, the satisfa
of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the world's top SPA brand over twenty years based on its strategy ofpurchase and operational connection. Also, Zara has expanded to Asia and influencing Korea as well.
To Zara, fashion is about cus
fashion and 20s want to be chick, it is good time for footwear brand to enlarge their business.
Competitors: In Korea, Nike is the most famous shoe brand and Adidas is trying to catch up with Nike by acquiring Reebok. New Balance is chasing behind of those 2, or 3 giant brands and in some department stores the sales of NB exceeded Adidas in 2011.
Our Brand- New Balance
After E-Land Gro
goods and services through there. TM is managed by cooperative buying method. So Thanks for economy of scale, the customers can buy goods and services at lower price.TM is the first social commerce in KOREA. TM deal with so many goods and services which are foods, restaurants, massage coupons, leisure, fashion etc. Also, each local events are given by rotation way. Then, People of not only the na
need to use this aspect in order to
get target market’s interest toward the product”
“We can have them feel uniqueness by getting
things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!”
“If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer
service
Internet based personalized service
Ex- ASOS : Answer any question in 24 and have database for all the customer’s purchase
Offer continuous service and attention according to product life cycle
Exercise CRM : Focusing on VIP(Petro Principal)
Provide upgraded standardized service
Differentiate service from existing casual brand like POLO
Improve staff training level
of speediness, the loading time of E-bay is much shorter than Auction even if Auction show off their showy page.
Menu and links
For finding out which site is more convenient when we buy a product that we want, we virtually searched the product that we wished to purchase. These are the comparisons between E-bay and Auction.
*E-bay’s Menu: E-bay has 9 menus which consists ofFashion, Mo
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers
of powerful suppliers.
3. Consumer Power
The buyers of the iPhone are somewhat more powerful, however. Broadly speaking, the consumers as a group can be regarded as the principle purchasers of the iPhone, a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given t