Analysis
◎ Scale of Domestic Social Commerce market
After developing the market in February 2010
registered 450 companies By Sep 2011
- Appearing Social Commerce company “Wipon” in February 2010
- About 100 companies developed the market in the end of Oct 2010
- About 500 companies registered in May 2011, after that the
number of them has decreased slightl
1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
Ⅰ.Introduction
We selected Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of
1. 3C
(1) Company Analysis
is a corner of the SBS television program "Happy Sunday". The program’s goal
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
analysis, and STP, we thought Glaceau Vitamin Water’s current target is too narrow to success in a long term. In order to establish loyal customers and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among
1. Company Analysis - Family Mart
(1) Company introduction
Since Family mart launched first store in 1990, Garak-dong, Songpa-gu, it has become industry's first national no.1 franchise industry companies which achieved 6,000 domestic franchises in July, 2011. Family mart have a Business philosophy that have 'Human Convinnovation (more humane undertakings, promoting the creation of
There are so many family restaurants in Korea. First if we classify family restaurant under 2: domestic family restaurant and foreign family restaurant. In domestic family restaurants, there are VIPS, Ashley, BonoBono, Seafood Ocean, Muscus and etc. Domestic family restaurants don’t pay the loyalty because they are Korean brand. And these domestic family restaurants can have franchisees. Franch
Analysis
Family Genogram: To summarize this family case by the family Genogram is like above. First of all, the father of Sooni is 46 years old and graduated from high school. He was working at factory and got a car accident while he was working at there on 2009. After that accident, he got a 2nd grade disabled person and lied on the bed.
Ttao and her husband are married on 15th May 2000. Ttao
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
Market Analysis & Marketing Plan
Caffebene
Table of contents
1. Company Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overse